Latest in Gear

Image credit: Cinderella Academy

Japan's latest sensation is a cryptocurrency pop group

That's one way to celebrate virtual cash.
1071 Shares
Share
Tweet
Share
Save

Sponsored Links

Cinderella Academy

If you're starting a pop group in Japan, where giant rosters and virtual superstars are par for the course, how do you stand out? By tying yourself to something trendy -- and in 2018, that means cryptocurrency. Meet Kasotsuka Shojo (Virtual Currency Girls), a J-pop group where each of the eight girls represents one of the larger digital monetary formats. Yes, you're supposed to cheer for bitcoin or swoon over ethereum (what, no litecoin?). The group played its first concert on January 12th, and naturally you had to pay in cryptocurrency to be one of the few members of the general public to get in.

The group's first single, "The Moon and Virtual Currencies and Me," warns listeners about the perils of fraud and extols the virtues of good online security.

And yes, there's a reason for the exceptionally timely theme. Katsosuka Shojo is promoting the idea that cryptocurrency isn't a "tool of speculation," but rather a means of creating a "wonderful future." It helps that Japan is one of bitcoin's biggest markets, with legal recognition and one of the largest cryptocurrency exchanges. There really is an audience for this, then.

The real question: how long will this last? If you think regular pop groups don't last long, imagine a band whose fate is intertwined with something as volatile as cryptocurrency. It could find a following... or it fizzle out the moment virtual cash becomes passé.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1071 Shares
Share
Tweet
Share
Save

Popular on Engadget

YouTube's AI docuseries with Robert Downey Jr arrives on December 18th

YouTube's AI docuseries with Robert Downey Jr arrives on December 18th

View
PC gamers: Rate and review the RTX 2060 Super or 2070 Super

PC gamers: Rate and review the RTX 2060 Super or 2070 Super

View
Google Assistant's interpreter mode is coming to iOS and Android

Google Assistant's interpreter mode is coming to iOS and Android

View
'Fortnite' adds split-screen multiplayer on PS4 and Xbox One

'Fortnite' adds split-screen multiplayer on PS4 and Xbox One

View
Mighty's iPod Shuffle for Spotify now works with Amazon Music

Mighty's iPod Shuffle for Spotify now works with Amazon Music

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr