Match said in a statement that the suit was necessary for "protecting the intellectual property" of its business. However, TechCrunch sources had noted that Bumble turned down Match's offers to buy the company in summer 2017. And when a Recode contact understood that Match was still interested in acquiring Bumble, it's not hard to see the lawsuit as a pressure tactic to make Bumble accept a buyout offer it would otherwise reject. If it doesn't give in, it might have to pay steep damages and change the core functionality of its app.
We've asked Bumble if it can comment on the lawsuit. It's unquestionably in a tight spot, however. The company was created by Tinder co-founder Whitney Wolfe, who sued the company over sexual harassment and alleged that she lost her title because of the CMO's belief that a "young female" founder hurt Tinder's credibility. It's understandable why she would be reluctant to accept a buyout from the very company she was determined to escape. At the same time, it's evident that Match could make life miserable for Bumble if it insists on remaining independent. There's no easy solution, and Bumble may have to compromise on some level (whether independence or cash) to remain a fixture in the dating app scene.