The Zoe starts at €23,700, with a monthly €49 fee for battery leasing (which can increase based on your mileage), or if like many motorists you actually want to own the entirety of your vehicle, you can buy the battery pack outright for an extra €8,900. That's a starting total of €32,600, which puts it in line with the Nissan Leaf (€33,900), the Chevrolet Bolt Opel Ampera-e (€33,300) and probably also the Tesla Model 3, which is yet to have its European costs confirmed but is likely to fall in line with its US price of $35,000.
Renault has previously said it has more than 100,000 battery packs under leases, so the original scheme, while controversial, was evidently doing a good job of alleviating consumer concerns about battery degradation. Those new to EVs might appreciate the extra peace of mind that if something went wrong, Renault would just take care of it for them. However, as Renault's marketing director in France, Xavier Martinet, said in the announcement, "The performance and durability of our batteries have now been widely proven." The move means Zoe fans now have the option of owning their entire vehicle (which makes sense, obviously), but it also strips back some of the uncertainties that still exist around EVs, which can only be a good thing for take-up in the future.