Brendan "PlayerUnknown" Greene is in an unenviable position at the moment. His namesake game, PlayerUnknown's BattleGrounds was the surprise hit of 2017, going from being an obscure work-in-progress game in Steam's Early Access section to racking up over $60 million in sales in mere months, averaging 2 million daily players on PC and getting a console port via the Xbox One -- all before it hit version 1.0. By all accounts, it looked like the game's continued success was guaranteed. Then Fortnite: Battle Royale happened. This week, Fortnite developer Epic Games announced that in just nine months time, its free-to-play spin on battle royale had accrued 125 million players. (Weeks earlier, PUBG's parent company sued Epic for alleged copyright violations.)
Greene couldn't talk about the pending lawsuit, for obvious legal reasons, but when I spoke to him at E3 this week he was candid about the competition and his team's plans to differentiate PUBG from everyone else. Oh and to get this out of the way up front, don't expect PUBG to go free-to-play any time soon. Greene said that the team hadn't discussed it "at all."
This interview has been condensed and edited for clarity.