Latest in Gear

Image credit: tomeng via Getty Images

Facebook is placing autoplay video ads inside Messenger

They will start rolling out on Monday.
1161 Shares
Share
Tweet
Share
Save

Sponsored Links

tomeng via Getty Images

Facebook previously admitted that it's running out of places for ads in the News Feed, which doesn't sound good for a company making billions of dollars from them. To solve that issue, the social network turned to its other apps and properties -- last year, for instance, it started testing static ads within Messenger. Now, 1 Hacker Way is taking things a step further by putting video ads inside its chat application, which will even start playing as you scroll. The company told Quartz that the new ad category will start appearing within its chat app for a small set set of users on Monday, June 25th.

It sounds like more people will eventually be graced with video ads' presence, as well, because a spokesperson told Quartz that Facebook "will be rolling out video ads gradually and thoughtfully." The company will make people who "use Messenger each month" its top targets and promises that "they will remain in control of their experience." Not in total control, though, because while they can hide or report an ad, as well as manage their targeting preferences, they can't opt out of seeing them altogether.

As you can imagine, it can be awkward seeing an ad randomly play while you scroll through your messages, especially if they're serious conversations. Messenger ad business head Stefanos Loukakos said, however, that the company doesn't believe video ads will change the way people use the app.

He told Recode:

"Top priority for us is user experience,. So we don't know yet [if these will work]. However, signs until now, when we tested basic ads, didn't show any changes with how people used the platform or how many messages they send.

Video might be a bit different, but we don't believe so."

Source: Quartz
Coverage: Recode
In this article: ads, facebook, gear, messenger, mobile, videoads
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
1161 Shares
Share
Tweet
Share
Save

Popular on Engadget

Boeing doesn't expect the 737 Max to resume flying before mid-2020

Boeing doesn't expect the 737 Max to resume flying before mid-2020

View
Vodafone is the latest to leave Facebook's Libra Association

Vodafone is the latest to leave Facebook's Libra Association

View
HP's latest Chromebooks for schools include more durable keyboards

HP's latest Chromebooks for schools include more durable keyboards

View
Some Under Armour fitness devices lose their smarts on March 31st

Some Under Armour fitness devices lose their smarts on March 31st

View
Guardian: Saudi prince’s account used to hack Jeff Bezos via WhatsApp

Guardian: Saudi prince’s account used to hack Jeff Bezos via WhatsApp

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr