The clips are fairly innocuous on the surface. They show a man and a woman going about their day, while the camera picked up a child's voice. It seems the family placed the camera by a kitchen sink, and it gives only a partial view of the room.
The journalist, Louisa Lewis, flagged the issue Saturday, though a Swann representative said the company couldn't resolve the situation until after the weekend. Lewis only stopped seeing the footage after contacting Swann's PR agency Monday.
A Swann spokesperson told the BBC that the incident was down to human error, as two cameras shared the same security key. She noted that when the family in question set up their camera, they ignored a prompt reading "Camera is already paired to an account." Despite that, Swann says it was unable to identify or contact the family. Swann notified the Information Commissioner's Office, the UK's data privacy protector, about the incident, and there's an ongoing investigation.
There was a second case to which the company alerted the watchdog, which involved someone seeing footage from a camera at a pub on his app. In that case, Swann said both customers probably used the same username and password. That's an extremely dubious explanation, and the BBC found that the two users' logins did not, in fact, match up. Whatever the reasons for the wrong person receiving footage of someone else's home or business, it's a clear breach of privacy.