Latest in Gear

Image credit: Getty

ACLU: Facebook allowed gender-discriminating job ads

The ACLU says the practice is illegal.
120 Shares
Share
Tweet
Share
Save

Sponsored Links

Getty

The ACLU has filed a complaint against Facebook with the Equal Employment Opportunity Commission for what it says is unlawful gender-based targeting of job ads. The organization filed the charges on behalf of three women, the Communications Workers of America and the women the CWA represents. Its charges allege that Facebook allowed employers to target their job ads toward men and it names 10 companies that it says took advantage of that feature.

"Sex segregated job advertising has historically been used to shut women out of well-paying jobs and economic opportunities," said ACLU Attorney Galen Sherwin in a statement. "We can't let gender-based ad targeting online give new life to a form of discrimination that should have been eradicated long ago."

In its complaint, the ACLU shows that when Facebook users are creating an ad, the platform requires them to choose whether they want the ad targeted to men, women or all. "Targeting job ads by sex is unlawful under federal, state and local civil rights laws, including Title VII of the Civil Rights Act of 1964," said the ACLU.

Facebook and its ad platform have been in hot water before. Just last month, the Department of Housing and Urban Development filed a complaint against the company for allowing advertisers to target housing ads based on gender, race, religion, accessibility and national origin. While Facebook removed the ability to target housing, credit, employment, insurance or public business ads based on race, creed, color, national origin, veteran or military status, sexual orientation or disability status in April, it disabled an additional 5,000 targeting options in its ad tool suite following the HUD complaint.

"While Facebook has recently taken some steps to prevent employment discrimination against people of various protected classes on its ad platform, Facebook has consciously decided not to stop itself or employers from targeting employment ads that exclude female users from receiving the ads," said the ACLU complaint. "Instead, Facebook has consciously retained the gender targeting tool and deployed it to send employment ads that excluded non-male users from receiving the ads."

Among the employers named in the complaint are moving, retail and construction companies, software developer Abas USA and the Greensboro, North Carolina police department.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
120 Shares
Share
Tweet
Share
Save

Popular on Engadget

'The Outer Worlds' DLC is coming next year

'The Outer Worlds' DLC is coming next year

View
TCL's 2018 65-inch 6-Series 4K TV drops to $500

TCL's 2018 65-inch 6-Series 4K TV drops to $500

View
The $1,399 Pixelbook Go with 4K display is now available

The $1,399 Pixelbook Go with 4K display is now available

View
US cancels plans for new penalty tariffs on Chinese-made products

US cancels plans for new penalty tariffs on Chinese-made products

View
Tesla Cybertruck will likely get medium-duty truck classification like Ford Super Duty and others

Tesla Cybertruck will likely get medium-duty truck classification like Ford Super Duty and others

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr