Latest in Entertainment

Image credit:

Walmart is getting ready to announce ad-friendly Vudu originals

The slate may include a 'Mr. Mom' series and a sci-fi show.
Kris Holt, @krisholt
April 29, 2019
Share
Tweet
Share

Sponsored Links

Bloomberg via Getty Images

Walmart is reportedly developing at least six original series for its Vudu streaming service. It's set to reveal a few of them to advertisers at a presentation this week. According to Bloomberg, it's been in talks with studios to reboot old family-friendly shows.

Walmart has a deal in place with MGM for original content and one of the projects reportedly in the works is a series based on the movie Mr. Mom. There are said to be plans for a sci-fi show and a CSI-style procedural drama too.

Vudu offers some ad-supported shows for free, as well as digital rentals and sales. So Walmart isn't looking to ape the Netflix, Apple or Amazon Prime model with subscriptions. Instead, it's said to be focusing on shoppable ads. In other words, you might be able to directly buy products you see in a show -- it might display ads for things like soft drinks or paper towels, and offer the option to order them.

According to the report, Walmart has been pitching ad agencies on its plans over the last several weeks, while suppliers have committed to tens of millions of dollars in ad sales. The retailer is set to reveal the advertising tech at its presentation too.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
Tweet
Share

Popular on Engadget

The 2020 Engadget Holiday Gift Guide

The 2020 Engadget Holiday Gift Guide

View
Curiosity rover finds evidence of ancient megafloods on Mars

Curiosity rover finds evidence of ancient megafloods on Mars

View
Netflix removes 'Chappelle's Show' after a request from Dave Chappelle

Netflix removes 'Chappelle's Show' after a request from Dave Chappelle

View
CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

CD Projekt Red shows off 'Cyberpunk 2077' next-gen gameplay

View
Fortnite's Crew subscription is built for the battle royale superfan

Fortnite's Crew subscription is built for the battle royale superfan

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr