The European Union enforces a similar cap, but the US does not currently have a national standard. According to CNN, Juul's five-percent pods have 59 mg/ml. Juul has said that's equivalent to the nicotine-per-puff ratio in a pack of cigarettes. Some say the high-nicotine content in vape products is one reason the rate of teen vaping has been climbing. Others argue that the high-nicotine content has helped smokers transition away from cigarettes.
Regardless, companies, states and politicians are taking a stance against vaping products. Today, Kroger announced that it will stop selling e-cigs. Walmart and Rite Aid have made similar announcements. Massachusetts has temporarily banned vaping products until the CDC can determine what's causing the vaping-related lung illness, and New York and Michigan have placed similar temporary bans on flavored vaping products.
The nicotine content in e-cigs has not been linked to the mysterious vaping-related illness. But regardless of the illness, legislators like Rep. Krishnamoorthi are concerned with the increase in teen vaping. According to the 2019 National Youth Tobacco Survey, 27.5 percent of high schoolers now use e-cigs, up from 20.8 percent in 2018.