Hulu is set to show you ads from popular brands when you hit pause during a binge. According to the streamer, the static promos will start appearing in the spring for select shows and movies. Unlike traditional TV ad breaks that interrupt your viewing, Hulu says its new ads are designed to be "non-intrusive." They'll also carry messaging that's relevant to a pause break, starting with ads from Coca-Cola and toilet-paper brand Charmin (pictured above). Because, let's face it, you're probably stepping away from The Handmaid's Tale to grab a bite or to visit the john.