Latest in Entertainment

Image credit: Shannon Stapleton / Reuters

iHeartMedia will make it easy to create ‘pop-up’ radio stations

Podcasters will also have a place among the company's giant network.
164 Shares
Share
Tweet
Share
Save

Sponsored Links

Shannon Stapleton / Reuters

Radio giant iHeartMedia, which runs more than 850 stations throughout the US, is expanding into the world of "pop-up" broadcasting following its acquisition of audio tech company Radiojar. The online radio management and streaming solutions platform helps its users create, distribute and monetize podcasts and other broadcasts in real-time, from anywhere. According to iHeartMedia, the deal means that in the "near future" it will be possible to launch a brand new radio service across broadcast and digital "within minutes of the original idea."

iHeartMedia already dominates the US radio scene, and as podcasts and hobbyist radio broadcasts play an increasing role in the media mix, it makes sense for the company to leverage the tech that will help them expand into this area -- Radiojar and its cloud-based capabilities offers exactly that. The deal also suggests that iHeartMedia's previous bankruptcy woes are now a distant memory, although its bid to future-proof itself by getting Radiojar on board may be an effort to guard against a similar situation happening again.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
164 Shares
Share
Tweet
Share
Save

Popular on Engadget

The best mobile devices for students

The best mobile devices for students

View
Amazon will no longer use drivers' tips to cover their base pay

Amazon will no longer use drivers' tips to cover their base pay

View
YouTube pulls hundreds of channels tied to Hong Kong influence campaign

YouTube pulls hundreds of channels tied to Hong Kong influence campaign

View
'Fortnite' finally nerfs the hated B.R.U.T.E. mechs

'Fortnite' finally nerfs the hated B.R.U.T.E. mechs

View
After a year of Epic Games exclusivity, ‘Hades’ heads to Steam Early Access

After a year of Epic Games exclusivity, ‘Hades’ heads to Steam Early Access

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr