Latest in Gear

Image credit: ASSOCIATED PRESS

Facebook will offer more info on the ads you see

It's getting more specific about why you're seeing ads and where your info came from.
111 Shares
Share
Tweet
Share
Save

Sponsored Links

ASSOCIATED PRESS

There's a good chance some strange ads have popped up in your Facebook News Feed. Now, the company wants to give users more clarity about why they're seeing specific ads. In the past, users could click "Why am I seeing this ad?" But the answers were fairly vague. Now, Facebook will share more detailed reasoning, like which of your interests matched you with a specific ad.

The company will also reveal where your information came from, for instance, if it was from a website you visited or a Page you liked. Under Ad Preferences, Facebook is adding an "advertisers and businesses" tab, which will show users which third-party companies uploaded lists with their information. Perhaps most importantly, Facebook will let users adjust which ads they see in the future.

Facebook's ad policies are a work in progress, and the company has been working to improve things like transparency in political ads. At worst the ads have been used to meddle with elections and led to housing discrimination. At best, they're a nuisance. At least now, users have more control.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
111 Shares
Share
Tweet
Share
Save

Popular on Engadget

Runkeeper drops its Wear OS app due to a 'buggy experience'

Runkeeper drops its Wear OS app due to a 'buggy experience'

View
Drako's GTE electric supercar will be a four-motor, 1,200HP monster

Drako's GTE electric supercar will be a four-motor, 1,200HP monster

View
Nintendo says there is no Switch exchange program

Nintendo says there is no Switch exchange program

View
IKEA creates a business unit devoted to smart home tech

IKEA creates a business unit devoted to smart home tech

View
US will reportedly give Huawei another temporary reprieve

US will reportedly give Huawei another temporary reprieve

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr