Latest in Entertainment

Image credit: stockcam via Getty Images

Facebook plans to put its name on Instagram, WhatsApp

Get ready for 'WhatsApp from Facebook.'
332 Shares
Share
Tweet
Share
Save

Sponsored Links

The buttons of the photo app Instagram, surrounded by WhatsApp, Facebook, Messages and other apps on the screen of an iPhone. stockcam via Getty Images

As antitrust scrutiny on Big Tech intensifies, one adjustment on the way from Facebook appears to be.... rebranding. The Information reports that employees have been notified the company will add its name to Instagram and WhatsApp. The popular services will then be known as "Instagram from Facebook" and "WhatsApp from Facebook."

A spokesperson confirmed the change, saying that "We want to be clearer about the products and services that are part of Facebook." But if credit for backing popular services is what Facebook wants, it may have to live with some blame, after repeated privacy scandals and political handwringing over bias.

The move isn't completely out of the blue either -- Jane Manchun Wong spotted the new branding back in March. The founders of Instagram left Facebook last fall, just after WhatsApp founder Brian Acton and Jan Koum made their exits. Now the products they built will be more visibly tied to Facebook, for better or worse.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
332 Shares
Share
Tweet
Share
Save

Popular on Engadget

Nissan envisions car-themed esports gaming chairs

Nissan envisions car-themed esports gaming chairs

View
AI can gauge the risk of dying from heart conditions

AI can gauge the risk of dying from heart conditions

View
OnePlus 7T Pro may debut on October 10th

OnePlus 7T Pro may debut on October 10th

View
'Minecraft' now has 112 million players per month

'Minecraft' now has 112 million players per month

View
Central banks to question Facebook over Libra cryptocurrency

Central banks to question Facebook over Libra cryptocurrency

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr