Neopets was all the rage in the early 2000s, but it's been gradually fading away since then. A series of ownership changes (currently NetDragon-owned JumpStart Games), technological progress and even the aging of its audience has left the virtual pet site a faded version of its former self. However, JumpStart is betting it can revitalize the brand with a strategy occasionally used for kids' games: make a TV show. It's teaming with Blue Ant Studios' Beach House Pictures on an animated series. It's still early days, but the production will be aimed at 8- to 12-year-olds. In other words, it's hoping that interest in the show will translate to more players as viewers enter their teens.