Latest in Gear

Image credit:

Virtual pet site Neopets is being rebooted into a TV show

Your early 2000s obsession will come back as an animated series.
Jon Fingas, @jonfingas
February 11, 2020
2 Shares
Share
Tweet
Share

Sponsored Links

Neopets, Twitter

Neopets was all the rage in the early 2000s, but it's been gradually fading away since then. A series of ownership changes (currently NetDragon-owned JumpStart Games), technological progress and even the aging of its audience has left the virtual pet site a faded version of its former self. However, JumpStart is betting it can revitalize the brand with a strategy occasionally used for kids' games: make a TV show. It's teaming with Blue Ant Studios' Beach House Pictures on an animated series. It's still early days, but the production will be aimed at 8- to 12-year-olds. In other words, it's hoping that interest in the show will translate to more players as viewers enter their teens.

This is part of a larger overhaul for Neopets due this year that will include a reworked site, another mobile game and "licensed merchandise."

Whether or not this works isn't certain. The companies are quick to brag that Neopets still has 75 million users and 350 million page views per month, but that won't necessarily translate to a readymade fan base. After all, many of the earliest players are likely parents -- they might recognize the Neopets name, but that doesn't mean their kids will be interested. It could still boost interest, but it's certainly not guaranteed to have the same effect as the Pokémon or Yu-Gi-Oh shows.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
2 Shares
Share
Tweet
Share

Popular on Engadget

Weber’s SmokeFire smart grills just got a lot better

Weber’s SmokeFire smart grills just got a lot better

View
Atmospheric CO2 hits a record high while emissions drop

Atmospheric CO2 hits a record high while emissions drop

View
Our readers find Nintendo’s Joy-Con controllers a crushing disappointment

Our readers find Nintendo’s Joy-Con controllers a crushing disappointment

View
EA Access to hit Steam this summer after delay

EA Access to hit Steam this summer after delay

View
Instacart takes steps to discourage 'tip baiting'

Instacart takes steps to discourage 'tip baiting'

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr