Movie studios have spent years considering releasing their films for home viewing at the same time they're in theaters, but have usually withdrawn those plans based on complaints by the theater chains. Now, with people staying home and theaters closing due to the coronavirus pandemic, Universal Pictures will be the first to try the scheme by offering movies that are currently in theaters for home rental at a price of $19.99 for a 48-hour viewing window.
The first movies offered will start popping up on Friday, with The Hunt, Invisible Man and Emma available internationally via "a wide variety of the most popular on-demand services." It appears the Vudu is on the list, and we'd assume that other big names like iTunes and Amazon Video will also participates. The first movie to premiere under the new setup will be Trolls World Tour on April 20th.