Apple is leaning even further into documentaries than you might have expected. The company has unveiled plans for a Dear... Apple TV+ documentary series that, in an odd (if logical) twist, will use the "Dear Apple" ads as inspiration for the basic format. The show will profile "iconic" people through letters written by people whose lives were changed by a given cultural leader's achievements. The figures included in the 10-episode initial run are eclectic, to put it mildly. They'll range from existing Apple pal Oprah Winfrey to Lin-Manuel Miranda, ballet dancer Misty Copeland and even Big Bird.