Latest in Gear

Image credit: Jon Fingas/Engadget

Ads invade Byte with a campaign from Nike

It's now clearer how Byte plans to survive.
130 Shares
Share
Tweet
Share

Sponsored Links

Jon Fingas/Engadget

Like it or not, the Vine revival app Byte is bringing in a staple of modern social networks: prominent ads. The looping video app has launched its first ad campaign with Nike, which is running a rathe conspicuous "Self Hail Mary" sponsored section alongside the usual categories. It's easy to avoid watching the videos if you don't particularly care for them, but there'll be no doubt that Nike paid for obvious placement.

Don't be surprised if you see more of these ad blitzes in the future. Byte's strategy revolves around paying creators a cut of ad revenue, and it'll need big promos like Nike's if it's going to have enough money to make it worthwhile for would-be influencers. The challenge, of course, is to bring in enough ads without driving away the very users Byte needs to recreate Vine's glory days.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
130 Shares
Share
Tweet
Share

Popular on Engadget

Blizzard's cancelled 'StarCraft: Ghost' leaks in playable form

Blizzard's cancelled 'StarCraft: Ghost' leaks in playable form

View
The Galaxy Z Flip's glass screen isn't very durable

The Galaxy Z Flip's glass screen isn't very durable

View
New York AG won't keep fighting T-Mobile merger with Sprint

New York AG won't keep fighting T-Mobile merger with Sprint

View
Tesla ordered to halt early work on its German Gigafactory

Tesla ordered to halt early work on its German Gigafactory

View
'Sonic the Hedgehog' breaks record for a video game movie debut

'Sonic the Hedgehog' breaks record for a video game movie debut

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr