It also lets Comcast offer promotions for itself and other streaming companies. For instance, it made its ad-supported Peacock Premium streaming service available for free to Flex subscribers before it launches officially in July. And it’s currently offering a number of additional shows for free until May 17th, including episodes of Hulu’s The Handmaid’s Tale and Castle Rock.
Every new broadband-only subscriber gets a box for free, so it’s easy to see why the services has picked up a million users. On the one hand, it’s a reasonable concession to the cord-cutting trend, with Peacock Premium alone giving Flex users access to 15,000 hours worth of live content, movies like Meet the Parents and Jurassic Park, and series and shows including 30 Rock and Parks and Recreation
However, it’s also a way for Comcast to juice Peacock subscriber numbers before it launches officially. The company has high hopes for both the ad-free $10 service and the ad-supported $5 Peacock Premium. It will run five minutes of ads per hour on the latter service and has already signed key sponsors including State Farm, Target and Unilever.
Update 5/15/2020 8:30 AM ET: The post originally stated that Peacock Premium comes with 7,500 hours worth of shows and movies. However, Comcast told Engadget that it actually includes 15,000 hours worth of live and on-demand content. The post has been updated with the correct information.