Many internet providers try to court gamers by promising more bandwidth, but Cox is betting that reduced lag may be a better hook. It’s launching an Elite Gamer service that promises lower PC gaming latency at no extra charge ($5 per extra device for up to three more) if you have Cox’s Panoramic WiFi hardware. It’s $7 per month if you have a different modem. The plan routes traffic to game servers using the “most efficient path,” theoretically improving the lag and overall stability.
The company claims substantial results. Cox’s promo page touts 34 percent lower lag versus a typical connection, 55 percent fewer ping spikes and 45 percent less “jitter.” You should have fewer instances where a hiccup ruins a crucial game moment, to put it more plainly.