“EA Play puts you at the center of the experience,” the publisher wrote in a blog post. “Moving all the benefits to a single brand is an important step in streamlining our services to ensure that being an EA Play member is the best way to play.”

While unifying a number of products under a single branding umbrella makes sense on the surface, there’s still potential for some confusion. You might have noticed the company tweaked the name of this year’s EA Play event, which typically takes place around the time of E3 in June. The 2020 edition was called EA Play Live, and the publisher will keep using that moniker in the future.