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Elon Musk says Twitter Blue verification is coming back November 29th

He said he wants it to be “rock solid” when it returns… in two weeks.
The Twitter Blue Checkmark is seen in this photo illustration in Warsaw, Poland on 21 September, 2022. Twitter management has announced the introduction of a new verification label to replace the blue check previously given only to verified accounts. As the director of the service, Esther Crawford explains, unlike the blue symbol this one will be gray and it will be free. Twitter management has announced the introduction of a new verification label to replace the blue check previously given only to verified accounts. As the director of the service, Esther Crawford explains, unlike the blue symbol this one will be gray and it will be free. Verified accounts will now have an 'Official' badge under their username, along with a gray verification tag. All previously verified accounts will receive the 'official' check mark which will not be available for purchase and not everyone will be eligible. (Photo by STR/NurPhoto via Getty Images)
NurPhoto via Getty Images
Karissa Bell
Karissa Bell|@karissabe|November 15, 2022 7:05 PM

Elon Musk has set a new date for Twitter Blue’s paid verification to return: November 29th. The new date comes just a few days after the company paused the roll out and halted new sign-ups after the site was overrun by pranksters and scammers impersonating brands, celebrities and other high-profile accounts.

Musk said the return date was set to give the company enough time “to make sure that it is rock solid.” Musk didn’t say what changes may come with Blue’s relaunch, but the company has already brought back “official” labels in an effort to reassure advertisers. Musk added that verified Twitter users will be unable to change their display names without losing their checkmark “until name is confirmed by Twitter to meet Terms of Service.”

Twitter, which was losing advertisers even before paid verification launched, has seen even more brands pull back from the platform since the botched rollout of Twitter Blue. In addition to the “official” labels, Musk has proposed other was companies may be better able to identify official accounts, including a suggestion that organizations will be able to “identify which other Twitter accounts are actually associated with them.” It’s unclear how that idea might fit into Twitter’s revamped verification plans.

We’ve reached out to Twitter for more information, but the company no longer has a communications team.

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Elon Musk says Twitter Blue verification is coming back November 29th