The ESRB’s loot box label is becoming decidedly clearer. The ratings board has started applying an “In-Game Purchases (Includes Random Items)” label that warns when games include loot boxes and other luck-of-the-draw items. Though the ESRB oversees game sales in the US, this new labeling applies to European gamers as well — PEGI, a similar European watchdog, announced the same policy in lockstep with the ESRB.
In case you’re wondering: The decision not to use the words “loot boxes” was intentional. ESRB and PEGI wanted a label that could be understood by non-gamers -- say, parents buying games for their kids -- and broad enough to cover related items such as digital card packs.