When Alliance Entertainment, one of the largest physical media distributors in the US, acquired GameFly earlier this month, it said it had a variety of enhancements planned for the game rental subscription service. It’s now detailed the first of those improvements: GameLock.
GameFly subscribers will see a new interface element on the platform’s website that allows them to “lock in” a game that’s about to come out. GameFly claims it will guarantee its customers get a copy of a game they want on the exact day it comes out. No need to pre-order a title or brave a midnight release to get a copy of a popular game before physical units are sold out.