Latest in Entertainment

Image credit: Google

Google Podcasts now offers analytics to producers

The tool provides device data, among other metrics.
86 Shares
Share
Tweet
Share

Sponsored Links

Google Podcasts
Google

It appears an iOS release and refreshed Android experience were only the start of Google's newfound ambitions for its Podcasts app. The company announced today a new dashboard that creators can visit to see how their shows are performing on the platform. Besides the usual assortment of statistics that track audience engagement, the tool allows podcasters to see where people are listening to their content. As you can see in the screenshot below, it provides anonymized device data, breaking down listening data into phone, tablet, desktop, smart speaker and other categories.

Google Podcasts Manager
Google

Handily, the Google Podcasts Manager also allows producers to export their data to another analytics platform, in case they want to centralize all their metrics in one place. Google Podcasts still has a long way to go before it matches Apple Podcasts (let alone popular third-party alternatives like Overcast and Pocket Casts), but offering analytics to producers is a critical step for Google. The tool should also give creators more of a reason to highlight Google Podcasts to listeners, which should, in turn, help the app grow down the road.

All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Comment
Comments
Share
86 Shares
Share
Tweet
Share

Popular on Engadget

Texas Instruments makes it harder to run programs on its calculators

Texas Instruments makes it harder to run programs on its calculators

View
Samsung Galaxy Note 20 leaks hint at giant screens and S20 Ultra features

Samsung Galaxy Note 20 leaks hint at giant screens and S20 Ultra features

View
Space Station receives the last of NASA's science racks after 19 years

Space Station receives the last of NASA's science racks after 19 years

View
Hacked NES Power Glove controls a modular synth with finger wriggles

Hacked NES Power Glove controls a modular synth with finger wriggles

View
Astronomers spot a strange, first-of-its-kind asteroid near Jupiter

Astronomers spot a strange, first-of-its-kind asteroid near Jupiter

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr