In a brief year-end video message, head Adam Mosseri offered some insight into what's ahead for the platform. "We're going to have to rethink what Instagram is because the world is changing quickly and we're going to have to change with it," he said. Mosseri laid out Instagram's priorities for 2022, which include doubling down on video.
2022 Priorities 📝— Adam Mosseri (@mosseri) December 28, 2021
This next year is going to be pivotal for Instagram. In addition to our industry-leading safety and wellbeing efforts, we’re focused on these four key priorities.
Hope you’re all able to get some rest over the holidays. See you in the New Year! ✌🏼 pic.twitter.com/iY8uQ1EnMZ
Mosseri said Instagram will "consolidate all of our video products around Reels and continue to grow that product." Instagram has been making some changes to how it handles videos in recent months. In October, it the IGTV brand to bring longer-form videos into the main feed. However, users need to tap through to Reels to watch the full video.
As for creators, Mosseri said Instagram will introduce to help them make a living. In addition, Mosseri said Instagram will focus on messaging (since it's perhaps the main way people communicate online) and transparency in 2022.
Reports based on documents shared by showed that Meta/Facebook was aware of how Instagram can . Mosseri to the Senate earlier this month that Instagram will offer "meaningful access to data so that third party researchers can design their own studies and make their own conclusions about the effects of well being on young people” — which aligns with his commitment to greater transparency.