If you're a pro shooter with a collection of Canon lenses, you'll want to add the full-frame Mark III to your collection, despite its $3,000 price tag. If you're not, that price might give you pause, despite the camera's ability to capture great shots in virtually all lighting conditions, fast and accurate autofocus system, and excellent video quality. The Mark III may be worth the money, but if you're not a pro, you may be better served by a more modest model, like the Rebel T4i, which goes for under $1,000.
How It Stacks Up
Recommended Reading: How Russia hacked the US
The best long-form writing on technology and more in print and on the web.
At Photokina, camera makers carve out their territory
Each is angling for a different piece of a shrinking market.