Quibi's content library could make its way to Roku

The two companies are reportedly in advanced discussions.

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This illustration photo shows a person about to use the Quibi app on a smart phone in Los Angeles, October 21, 2020. - Quibi, the short video streaming service launched in April in North America by Jeffrey Katzenberg, a former Disney boss, announced on October 21 the closure and resale of its catalog and other assets because of the pandemic but also because of its business model. (Photo by Chris DELMAS / AFP) (Photo by CHRIS DELMAS/AFP via Getty Images)
CHRIS DELMAS via Getty Images

After short-form streaming site Quibi died, there were questions about what would happen to its shows — some of which is quite good. Now, it’s possible that its content catalog may be sold to streaming app and hardware manufacturer Roku, according to a report from the Wall Street Journal.

Roku is well known for its popular devices that can stream services like Netflix or your own content libraries. However, it doesn’t produce or own any content and recently said it has no plans to do so. To that end, the acquisition of Quibi would give it a slate of original programming it could offer buyers as a potential benefit to owning its hardware.

Despite launching with its “quick-bite” service with high-profile stars like Liam Hemsworth, Kevin Hart and Kristen Bell, the $4.99 per month service shut down after just six months. Founded by former Disney chairman Jeffrey Katzenberg and headed by HP’s ex-CEO Meg Whitman, Quibi managed to raise $2 billion before the app launched. There’s no word yet on a potential selling price and the deal could still fall through, according tot he WSJ.

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