AdCampaigns

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  • Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)

    by 
    Jon Fingas
    Jon Fingas
    06.25.2012

    Sony isn't known for rolling out the red carpet when one of its phones arrives Stateside, although that's partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it's giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you'd expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don't mind getting a brand overdose. With that in mind, there's more action and explosions per square capita than in any other smartphone ad in recent memory, so if you're upset that other smartphone ads are just too... peaceful, click Play and get your fill of danger.

  • First Nokia 800 ads spotted, announcing the arrival WP7 for Finnish faithful

    by 
    Terrence O'Brien
    Terrence O'Brien
    10.11.2011

    Nokia keeps promising that its first Windows Phone 7 device will be shipping by the end of the year and, though the company is cutting it close, we may actually see that vow fulfilled. It's already been caught in spy shots a few times over, but now marketing materials for the Nokia 800 have started to leak out. With Nokia World only a few weeks away, it makes sense that the Finnish manufacturer would want a campaign ready to roll. The ads for what was formerly known only as Sea Ray talk up WP7's social features, with one declaring "Take, tag, sort and share. All in a flash." It's hardly a confirmation, but this is as good as sign as we've seen that Nokia will actually deliver us a little slice of Mango before it's time to buy a new calendar. [Thanks to everyone who sent this in]

  • Sony Ericsson's new ad shows off the C905's camera and absolutely nothing else

    by 
    Laura June Dziuban
    Laura June Dziuban
    11.03.2008

    An ad campaign shot entirely on a mobile phone camera? Well, Sony Ericsson -- claiming to be the first -- has done it, using the C905, ostensibly to prove what an awesome (8.1-megapixel) camera it boasts. The results can be found exclusively in December's issue of FHM, and are what Sony Ericsson Marketing Director David Hilton calls an "amazing opportunity" to "show off the capabilities" of the Cyber-shot. So let's just get this straight: your ad uses a professional model, a fashion photographer, professional lighting, and makeup, not to mention all that retouching, and we're supposed to be impressed with the camera? Okay, we'll admit it: we're pretty impressed.[Via PicturePhoning]