Latest in Ad

Image credit:

Sony kicks off an Xperia Ion TV ad campaign for the US, meets your daily explosion quota (video)

Jon Fingas, @jonfingas
June 25, 2012
Share
Tweet
Share

Sponsored Links


Sony isn't known for rolling out the red carpet when one of its phones arrives Stateside, although that's partly because US carrier-endorsed versions are few and far between. It clearly sees the Xperia Ion as worth the five-star treatment it's giving the rest of the 2012 Xperia line: the company is starting a rare TV ad campaign to pitch its 720p wunderkind to an American audience that might not have noticed the Ericsson badge going away. As you'd expect, the pseudo single-take spot ends up being as much a vehicle for pushing other Sony projects as it does for the Android phone in question; we hope you don't mind getting a brand overdose. With that in mind, there's more action and explosions per square capita than in any other smartphone ad in recent memory, so if you're upset that other smartphone ads are just too... peaceful, click Play and get your fill of danger.


All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Share
Tweet
Share

Popular on Engadget

Engadget's 2020 Back-to-School Guide

Engadget's 2020 Back-to-School Guide

View
Facebook used 86 percent renewable energy in 2019

Facebook used 86 percent renewable energy in 2019

View
Tesla drops Model Y price by $3,000

Tesla drops Model Y price by $3,000

View
Microsoft and Google team up to bring more web apps to the Play Store

Microsoft and Google team up to bring more web apps to the Play Store

View
Amazon Prime Video will soon have the content, but it needs a better home

Amazon Prime Video will soon have the content, but it needs a better home

View

From around the web

Page 1Page 1ear iconeye iconFill 23text filevr