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A new project turns NYC subway ads into art... with an app
If you're a resident of The Big Apple, or have ever visited, then you know that subway platforms are filled with advertisements -- even some of the cars are completely wrapped in them. This is where a new app called No Ad comes in. Built by Re+Public, a team which focuses on using technology to "alter the current expectations of urban media," No Ad is an augmented reality application that replaces ads on the New York City subway system with art. It's simple, really. All you have to do is download the app, available for iOS and Android, fire it up, point your device at an advertisement and, just like that, you'll see a piece of art show up where you would otherwise see corporate propaganda. As it stands, Re+Public has turned 100 ads across the NYC subway compatible with the No Ad app, with 50 artists contributing their work to the project. We have a hunch Don Draper wouldn't like this idea too much -- but let's face it, he's probably too drunk to care.
Aurasma's AR iPhone app to turn everyday objects into multimedia triggers (video)
We've seen augmented reality done what seems like a million different ways, but we've never seen it quite like this. The New York Times reported Wednesday on a forthcoming iPhone app called Aurasma that has the power to turn ink-and-paper publications into interactive mine fields. Aurasma, conceived by enterprise software firm Autonomy, uses a scaled down version of the outfit's IDOL pattern recognizer to identify images stored in a vast database, and then converts those images into related video. Unfortunately, the first release of the app, scheduled for sometime next month, comes in the form of an AR advertisement / game for an unidentified upcoming movie, and the company's founder seems solidly focused on the technology's marketing potential. No word yet on when or if we can expect to see our New York Times come to life, as seen in the video at the source link below, but if this is the future of augmented reality, count us in.
