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Former DJ Hero devs exploring IPTV for multi-platform project
DJ Hero developer FreeStyle Games is hiring a producer for IPTV gaming, according to a job listing on LinkedIn. The position will lead "the development of new multi-platform games with specific emphasis on online infrastructure-heavy video applications." "IPTV" could mean any number of platforms, including set-top boxes such as Apple TV and Roku. The job listing noted that the developer is working on a "new ground-breaking multi-platform and mobile project." FreeStyle Games posted a number of jobs to LinkedIn in the last week, including one for a mobile gaming producer role that will "develop strategies to leverage mobile enabled business models including free-to-play and freemium." That person would also be in charge of creating "features to bridge online, console and mobile games to create a connected product." FreeStyle Games' most recent efforts were seen in Sing Party for Wii U, so the Activision-owned developer hasn't strayed too far from music-based games. Whether its next multi-platform and potentially free-to-play project falls in line with that genre remains to be seen.
Peripheral price-drop madness: Guitar Hero, DJ Hero, and Tony Hawk bundles for 10 bucks
Toys R Us has decided that all peripherals must go, and in order to clear the shelves as quickly as possible, a ridiculous number of DJ Hero, Tony Hawk, and Guitar Hero bundles for all systems have been marked down to $9.99. If you've just got too darn much free space in your living room, make the jump for the full list of store-only mega-deals. We recommend getting a swift move on, however; even with these franchises functionally dead, we don't expect this stuff to hang around for long. [Thanks, Teeftwo!]
Bobby Kotick talks Guitar and DJ Hero, the fall and the coming rise
Bobby Kotick earned more than $4.4 billion through Activision Blizzard last year, which means his business success is obvious -- but so are his failures. In an interview with Forbes, Kotick described the downfall of the Guitar Hero and DJ Hero franchises with the kind of detail that can only come from lying awake every night for four years straight, obsessing over what went wrong. "So we bought the company, and after a few iterations of the game it became one of the most successful games of all time," Kotick said. "And then we didn't really take the time that we usually take to understand audience behavior.... But we created this critically acclaimed, highly rated game -- and these are the hardest failures, when you put your heart and soul into it and you deliver an extraordinarily well received game, and nobody shows up to buy it. So that's what happened with DJ Hero. At the same time we were so excited about going down this new direction with DJ Hero, I think we abandoned a bit of the innovation that was required in the Guitar Hero franchise. "And so it was the double whammy of DJ Hero was unsuccessful, and then Guitar Hero became unsuccessful because it didn't have any nourishment and care." Kotick said ending the music-game franchises was a smart move, but that doesn't mean they'll be gone forever. "So we're going to take the products out of the market, and we're not going to tell anybody what we're doing for awhile, but we're going to stop selling Guitar Hero altogether," Kotick said. "And then we're going to go back to the studios and we're going to use new studios and reinvent Guitar Hero. And so that's what we're doing with it now." Kotick promised Activision Blizzard listens to its consumers and will use fan input to innovate Guitar and DJ Hero. That Kotick plans to resurrect the series must mean some fans, somewhere, are inputting something other than "Kill it, Kotick."
Former DJ Hero devs aim to rock the mobile space with 8linQ
Is "8linQ" a new form of L337ese spelling out "blink?" Inquiring minds want to know! Joking aside, 8linQ is actually a new mobile studio, a joint venture between three groups: Music in Colour, Reactify and Metropolis Group. The former, Music in Colour, is a music production company comprised of ex-Freestyle Games developers, who you may know from those DJ Hero games. 8linQ will aim on bringing music and rhythm games to the mobile space starting on July 20 with Say What?! for iOS, The Guardian reports. No, we will not repeat ourselves, we're not falling for it, guys! Say What?! is a tap-based rhythm game with licensed tracks from Sony, where players have to look for and identify icons associated with lyrics in the particular song they're playing. For example, when they see the word "I" in a lyric and an icon of an actual eye comes flying by, they'll tap that for points. As the player progresses in difficulty, the clues and correct icons become much more vague. Say What?! will be a free download when it launches next week, bundled with four licensed tracks -- eventually, other tracks will be added as micro-transaction downloads. [Image credit: The Guardian]
Activision Publishing CEO Eric Hirshberg on True Crime, Bizarre Creations, the 'Hero' franchise, and transparency
When Eric Hirshberg stepped into the role of CEO of Activision Publishing last July, the company had just begun an ugly, public battle with the founders of Infinity Ward, having fired the creators of the company's Call of Duty cash cow just four months prior. Frequently villainized in the press, the appointment of Hirshberg seemed to indicate that Activision was eager to turn its brand identity around. Hirshberg cut his teeth as CEO and chief creative officer of marketing firm Deutsch LA making ad campaigns for brands like PlayStation -- you may not recognize that name, but if you've seen a Kevin Butler commercial, you know his work. And as Activision Publishing narrows its focus and energies into a few key brands, notably the aforementioned Call of Duty, tasking a marketing man with running a game publisher starts to make a lot of sense. Last month I had the opportunity to speak with Hirshberg in his office at Activision headquarters in Santa Monica. It was less than a week after a massive leak upended the company's carefully prepared marketing plan for the latest in the blockbuster Modern Warfare series and, for Hirshberg, it was a chance to connect with that audience. "We woke up with a marketing crisis," Hirshberg told me, "and wanted to go to bed with a marketing win." Throughout our conversation, Hirshberg mentioned the need to be transparent with consumers, so I challenged him to explain some of the company's more controversial decisions since he's been CEO: the cancellation of True Crime; the closure of Bizarre Studios; and the very public retreat from the Guitar Hero and DJ Hero games.
Fate of DJ Hero dev FreeStyleGames still undecided
If you've had your fingers crossed that FreeStyleGames would make it through Activision's culling of around 500 jobs unscathed -- well, keep those digits twisted. The DJ Hero developer's creative director Jamie Jackson and commercial director Chris Lee announced this morning in a joint statement, "We continue positive discussions with Activision around possible routes for FreeStyleGames," adding, "We have not reached an agreement as of today, however we are in continued dialogue and hope to have more news soon." The statement didn't include any other hints about how these dialogues are going, but did mention, "Messages from the industry and gamers alike have been warmly received and we are incredibly grateful for the support." Here's another for the pile: DJ Hero games are awesome, and we sincerely hope you get to keep making them.
Guitar Hero and DJ Hero DLC supply over after February
There's been some considerable debate on these here internets about the status of the Guitar Hero franchise. Thanks to "continued declines in the music genre," Activision yesterday announced that it plans to not only "discontinue development on its Guitar Hero game for 2011" (read: cancel it) but also to "disband Activision Publishing's Guitar Hero business unit." But what about the DJ Hero franchise, and the promising DJ Hero 3D, you ask? "We will release no new music or skateboarding games," CFO Thomas Tippl said of this calendar year. It certainly appears the franchise is dead, but some insist it's simply taking a year off. They'll keep making DLC, right? Right? "We will release the previously announced DLC track and mix packs for February, but - unfortunately," a FAQ answer on the official DJ Hero website states, "we will not be able to release new DLC packs beyond what we already have." The question specifically asked, "Are you still going to make new DLC for Guitar/DJ Hero?" Of course, existing DLC will remain available (for now) and existing games will remain available at retail (for now). Perhaps most telling is that one FAQ question and answer was duplicated twice, at the beginning and end, bookending the official response with a rather ominous message. "Does this mean you're no longer making Guitar (and/or DJ) Hero games?," it asks ... twice. "Over the past two years, we have seen rapid declines in the music genre, and unfortunately, based on current demand, we simply cannot continue to profitably make these games given the considerable licensing and manufacturing costs." As a means of punctuation, that sounds awfully definitive.
Activision: 'No new music or skateboarding games' this year
The grim fates of True Crime and whatever installment of the Guitar Hero series that was in development are known -- but what about Activision's other perennial franchises? A few (equally grim) details surfaced during Activision's investor's call today, during which COO Thomas Tippl explained, "We will release no new music or skateboarding games" during the current calendar year. Activision Publishing CEO Eric Hirshberg added some more insight into the company's shift away from the music genre, explaining that even though DJ Hero 2 and Guitar Hero: Warriors of Rock were well-received, "demand for peripheral-based music games declined at a dramatic pace." He continued, "Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand." However, Activision will continue to support its existing music games with DLC. We're still left with a lot of questions, though (and we're working on the answers). For instance, what does this mean for the 3DS-bound DJ Hero 3D? What about the Tony Hawk series at large? Activision's frequently spoken about its staying power -- and if no Hawk title drops in 2011, it would be the first calendar year in the franchise's history without a new entry since 1999.
Activision axing Guitar Hero and True Crime; Freestyle Games reportedly hit with layoffs [update]
Despite a recent cover story in EGM, United Front's True Crime: Hong Kong won't make it to retail. Activision's latest earnings report confirms the game's cancellation, as well as the end of the Guitar Hero franchise. "Due to continued declines in the music genre, the company will disband Activision Publishing's Guitar Hero business unit and discontinue development on its Guitar Hero game for 2011," Activision said in its financial statement. The statement goes on to confirm the cancellation of True Crime. "The company also will stop development on True Crime: Hong Kong. These decisions are based on the desire to focus on the greatest opportunities that the company currently has to create the world's best interactive entertainment experiences." Activision Publishing CEO Eric Hirshberg went into a bit more detail on today's investor call: "Despite a remarkable 92 rating on DJ Hero 2, a widely well-regarded Guitar Hero: Warriors of Rock, as well as a 90-plus rated release from our most direct competitor [Rock Band 3], demand for peripheral-based music games declined at a dramatic pace. Given the considerable licensing and manufacturing costs associated with this genre, we simply cannot make these games profitably based on current economics and demand. Instead, what we'll do is focus our time and energies on marketing and supporting our strong catalog of titles and downloadable content, especially to new consumers as the installed base for hardware continues to grow."Hirshberg continued, saying that True Crime's development, "was't going to lead to a title at or near the top of the competitive open-world genre." To put things more directly, Hirshberg added, "To be blunt, it just wasn't going to be good enough." If that weren't enough bad news, Eurogamer also reports that DJ Hero developer Freestyle Games has suffered "severe layoffs," though it's unclear whether the rhythm series has been affected by the alleged redundancies. We'll update this post as we learn more. [Update: An earlier version of this post was based solely on Eurogamer's report, which has since been partially confirmed by Activision.] [Update 2: United Front Games has commented on the cancellation of True Crime]
Eric Ruth's 8-bit DJ Hero remake removed thanks to Universal Music
Here's the absolute dumbest thing you'll read this week: Eric Ruth's totally rad 8-bit de-make of DJ Hero has been removed from his official site following the issuing of a Cease and Desist letter from Universal Music Publishing Group. You can read the somewhat entertaining, genuinely frustrating exchange between Ruth and the Universal representative over on PikiGeek. Hey, man, we totally see where Universal is coming from. We were just about to buy the theme to Ghostbusters on iTunes, but we changed our mind at the last minute -- because we heard half of a mashed-up 8-bit version of the song on a freeware PC game. Eric Ruth contacted us with his comment on the ordeal, explaining that even though he's disappointed, "Between mirroring, uploading, fttps, and torrents, I know that Pixel Force: DJ Hero will live on through the vast reaches of the internet long after Mr Grannis and Universal Music go to bed at night." The legal hurdle didn't seem to break his developmental stride, either -- he added that his next project, Pixel Force: Halo, is well underway, with a trailer planned for later this month and a tentative release window of January 2011. Now, let's just hope this one doesn't have any illicit Ray Parker, Jr. covers.
Pixel Force DJ Hero now a beautiful 8-bit reality
Eric Ruth Games' Pixel Force DJ Hero is no longer just an idle YouTube distraction, something to load up in the background so you can listen to chiptune Joan Jett/Queen mashups while you write Joystiq posts (or whatever it is you do while listening to chiptune mashups). You can now actually download and play the NES-style rhythm game "demake" for yourself! Even better news: Ruth also released a new video, featuring an awesome chip mashup of the Ghostbusters theme and Huey Lewis & The News' "I Want a New Drug." So you have something to listen to a few dozen times if you have some more posts to write (or, again, whatever your job may be) before checking out the actual game.
8-bit DJ Hero remake available now; Ray Parker, Jr. never sounded so good (video)
How would you describe Eric Ruth's 8-bit Pixel Force: DJ Hero game? A clever remake? An artifact from a fictional past? Whatever it is, we're pretty bummed that it's taken this long for mankind to get to the point where we can mix chiptune versions of songs by Madonna, Michael Jackson, INXS, and a ton more -- all the while scoring points and watching a little pixelated guy rock the wheels of steel. What are you waiting for? Fire up that PC, hit the source link to download your copy, and see all productivity cease -- just like it has here at Engadget HQ. Video after the break.
DJ Hero 2 now available for purchase, Beck still wondering about royalty checks
You seriously can't make this stuff up -- in what can only be assumed is a nod to the one and only Beck, Activision actually is shipping two turntables and a microphone with DJ Hero 2. And that bundle is finally on sale starting today. We'd heard earlier in the year that the company was aiming for a fall release, and sure enough, consumers can get their holiday shopping started early by heading to Best Buy (where they'll receive a hard-shell turntable carrying case), Walmart (where the original DJ Hero will be thrown in gratis when buying the DJ Hero 2 Party Bundle on Wii or Xbox 360) or Amazon (where Linkin Park's A Thousand Suns will be oh-so-graciously tossed in for no charge). Check it right now for $59.99 (software only) to $149.99 (the full monty).
DJ Hero 2 DLC packs coming in Nov., plus original DLC compatibility update
After being curiously absent from the on-disc soundtrack, Jay-Z, one-half of the original DJ Hero promotional duo, returns for a guest verse in the first DJ Hero 2 DLC pack. Available November 2, the Hit Makers Mix Pack bundles three mixes for $8, including a Rihanna's "Umbrella" / Marvin Gaye's "Let's Get It On" mashup. Two weeks later, the Electro Hits Mix Pack will be released, packing decidedly more oomph-oomph. Complete details of both packs are posted after the break. Additionally, a free compatibility update will be released in November to enable support for existing DJ Hero DLC in DJ Hero 2. Activision has not specified if this update will reformat the original DLC to feature new gameplay elements. (The gameplay differential between the first and second games could be a contributing factor in the apparent lack of a soundtrack importing option from DJ Hero 1 to 2 -- that and the race just to complete the DJ Hero 2 content in seven months, not to mention possible music licensing limitations.) DJ Hero 2 will be released next Tuesday, October 19 for PS3, Xbox 360 and Wii.
DJ Hero 2 bundles include free DJ Hero in Europe
Kenny Rogers is fond of reminding us "you've got to count your dub-plates before you touch the turntables, because if you run out of big tunes, it means your sound is done." The catch, of course, is that if there's no stopping your party, there's really no way to tell how many is enough. That said, we're pretty sure European purchasers of DJ Hero 2 are going to be in a better position to follow The Gambler's advice when they collect the free copy of DJ Hero, that Activision has announced will be included in their purchase of the Party or Turntable bundle (while supplies last). In total, the deal will net buyers 170 mixes, which we'd assume are enough big tunes. Again though, and we can't stress this enough, there is no way of knowing.
DJ Hero discounted to $40 for Amazon Deal of the Day
Ladies and gentlemen, do you believe in second chances? Amazon's offering those who missed out on the recent Toys R' Us markdown a chance to pick up DJ Hero for the discounted price of $40 for the current Deal of the Day promotion. Not quite as hot as a $20 price tag, but a sweet deal nonetheless.
FreeStyleGames talks about the highs and lows behind DJ Hero
In a recent interview with Develop, FreeStyleGames creative director Jamie Jackson recounted the emotional rollercoaster ride the studio went through from the announcement to the release of their ambitious mixmastering sim, DJ Hero. Well, using that metaphor, said rollercoaster would be awfully boring -- everything leading up to the game's release only served to bring the studio down. Jackson explained, "when the first news of the game came out, and everyone slagged it off, the whole studio was depressed, because we'd given our life to it." (Yeah, sorry about that.) Jackson explained that morale was low in the following months -- that is, until the universally positive reviews started pouring in. "Everyone else's opinion on the game had just turned during the release," Jackson said. "When the review scores came in that just changed the mood of the studio dramatically." We're sure the 1.2 million sales over the following eight months didn't hurt either.
DJ Hero and Band Hero $50 off at Toys R Us
Some of you lucky jerks might be living near a Toys R Us that didn't immediately sell out of Band Hero and DJ Hero earlier today -- a side-effect of a two-day, $50 discount on the two titles. Not excited? Here, we'll help you out with a little equation: DJ Hero = $70 - $50 = $20 = TOTALLY INSANE.
Best Buy sale discounts Bayonetta, DJ Hero and Xbox 360 bundles
Frugal shoppers should take note of a massive Best Buy sale going on right now. It would seem everything must go, as Best Buy is not only discounting Platinum Games' excellent Bayonetta down to $20 on both the PS3 and Xbox 360, but also slashing prices across the board on Xbox 360, PS3, Wii and DS games. If hardware is more you thing, Best Buy has the Final Fantasy XIII and Splinter Cell: Conviction Xbox 360 bundles for $299.99 a piece, with a $50 gift card. Our strong-wristed readers will likely be interested in the DJ Hero bundle, which comes with one turntable controller -- it's only $40 right now. Wait, what's that sound? It's as if millions of piggy banks cried out in terror, only to be silenced. I fear something -- oh, right.
Eric Ruth's latest NES de-make: DJ Hero
Retro gaming enthusiast and part-time mad genius Eric Ruth recently pulled the dust cover off of his latest 8-bit de-make of a current-gen title. This time, it's FreeStyleGames' vinyl-scratching sim DJ Hero. "But how," you may ask, "how does he get DJ Hero, a game with its own, highly complex peripheral, to work using the eight-buttoned NES controller?" In response, we simply laugh. You obviously don't know how Eric Ruth rolls. Check out a video demo of the game posted after the jump, and join us in furiously wondering what an 8-bit Peter Gabriel/Kenny Loggins mash-up sounds like.
