GenerationEQ
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A first look at Mercedes-Benz's Generation EQ concept EV
On the first Sunday of each month, you can't drive a car in Paris -- not unless it's electric. That's a trend that might just catch on elsewhere, judging by the fact that rival Tesla has pre-sold over 300,000 Model 3 EVs. So, Mercedes is suddenly taking this electric car thing very seriously with a new initiative called Generation EQ. Fittingly, the German company launched it at the Paris Auto Show with a concept car that's essentially a preview of its future electric tech. The platform can be used on a wide range of EVs, whether they're SUV or coupe-sized, thanks to the module components and battery packs. It also sports autonomous tech that can talk to other cars on the road and intelligent mapping that helps you find a charging station or parking spot. It's also got typical concept stuff like cameras instead of mirrors, screens everywhere and cool, but uncomfortable-looking seats. The biggest problem is the timeline: Mercedes probably should have announced a program like this a couple years ago, and the first vehicles won't be manufactured until 2019.
Mercedes will put an 'EQ' badge on its best electric cars
After confirming that it has quietly been working on a new sub-brand that will host a contemporary line of EVs, Mercedes today unveiled at the Paris Motor Show what it believes is the future of electric mobility. It's called Generation EQ and the first we're seeing of it is the new 402bhp SUV coupe concept pictured above, complete with twin electric motors, zero-emission drivetrain technology and a range of up to 311 miles. Like VW, Mercedes is putting it cars firmly in Tesla territory.
