InAppPurchases
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Lodsys adds Rovio, Atari, EA and others to patent suit, makes birds even angrier
If you thought Lodsys was done making a spectacle of itself and dragging app developers to court, you were sorely mistaken. The king of the patent trolls has amended its original complaint against mobile devs, removing one company, but adding five new ones -- all of them big names. Rovio, Electronic Arts, Square Enix, Atari, and Take-Two Interactive have been added to the list of defendants in the suit filed back in May. Vietnamese company Wulven Games has been dropped from the complaint, but Lodsys has more than made up for it by directly targeting possibly the largest mobile title out there -- Angry Birds. You can find the completely amended filing at the source link and, if you're in the mood for a bit of a refresher, check out the more coverage link.
Hulu adheres to Apple's revised in-app subscription rules, others to fall in line?
A mere eleven days have passed since Apple relaxed its in-app subscription rules, and now All Things D has stumbled upon screenshots of the first major subscription program to comply. A forthcoming update to the Hulu Plus iOS app will nix all references that previously pointed towards Hulu's own website for signing up new users, allowing Hulu to skirt around implementing Apple's in-app subscription mechanism (and the thirty percent cut that goes along with it). That said, it'll also kill Hulu's opportunity to easily inform folks of where to pony up for Hulu Plus, but we suspect the added friction is worth losing a few eyes instead of buoying Cupertino's warchest. Seeing as there's under a fortnight until Apple's new rules come into effect, we certainly wouldn't recommend betting against a slew of similarly-positioned apps to follow suit.
Apple gives in to publishers, changes policy on in-app subscription prices
It looks like Apple has decided to make some pretty major changes to its App Store Review Guidelines -- and, in particular, to its controversial in-app subscription policy. Under the new guidelines, publishers will be able to offer subscriptions to content outside of the App Store, as long as their apps don't include a "buy" button that directs users away from Apple's marketplace. Under the previous version of the policy, which was set to go into effect at the end of this month, app owners offering subscriptions outside of App Store were required to sell equivalent, in-app services at the "same price or less than it is offered outside the app," while giving a 30 percent cut to Cupertino. Now, however, they can price these in-app subscriptions as they see fit, or circumvent the system altogether, by exclusively selling them outside of their apps. Apple will still receive 30 percent of the revenue generated from in-app subscriptions, but won't get any money from purchases made outside of its domain. Theoretically, then, publishers would be able to offer in-app subscriptions at higher prices, in order to offset Apple's share. This is how the new rules are worded: 11.13 Apps that link to external mechanisms for purchases or subscriptions to be used in the app, such as a "buy" button that goes to a web site to purchase a digital book, will be rejected 11.14 Apps can read or play approved content (specifically magazines, newspapers, books, audio, music, and video) that is subscribed to or purchased outside of the app, as long as there is no button or external link in the app to purchase the approved content. Apple will not receive any portion of the revenues for approved content that is subscribed to or purchased outside of the app. It's important to note, though, that Apple hasn't made any changes to its policy on sharing user information. Publishers had been lobbying to gain access to subscribers' credit card data and other personal information, which they see as critical to applying a TV Everywhere model to online publishing. With today's concessions, though, these demands may become less insistent.
NimbleBit: Over half a million playing Pocket Frogs, "3-4%" buying in-app purchases
I've been playing NimbleBit's freemium Pocket Frogs game since it was released last week, and apparently I'm not the only one -- Ian Marsh tells TUAW that the game has been downloaded by half a million people so far. The company is also seeing 200K daily active users, and while Marsh couldn't share exact stats on how many people have taken advantage of the game's in-app purchases, he estimates that 3-4% of the active users have bought stamps or potions in the game. Over on Twitter, he says that the 99 cent charges are the most common, making up half of the total purchases. But the $29.99 optional charges make up 8% of the purchases, and actually contribute to 49% of total revenue. In other words, just a few people are responsible for half of the game's total revenue -- the freemium model hard at work. Marsh says that NimbleBit is working on updating the game, too. They don't plan to increase the size of the in-game frog "catalog," since the whole point of the game is to have the player make decisions about which frogs to keep and breed, but they are working on something tentatively called the "Frogodex," which would passively track every frog ever collected by players in the game. They're also considering integrating Game Center in terms of leaderboards and achievements in the future -- they originally decided to go with Ngmoco's Plus+ system because it "provides a number of services crucial to social game developers which Game Center does not," including backing up game data and doing things like browsing your friends' frog habitats. And finally, Marsh says the company has been overwhelmed by all of the positive feedback, and the feature request list "is growing faster every day." The next big update they're planning, he tells TUAW, will be "a rare new pattern color mutation" that he thinks people will like. And he also tells us to look out for "exclusive surprises in-store for upcoming holidays." Sounds like NimbleBit has a nice freemium hit on their hands, and we'll look forward to updates in the future.
Mail Notifier subscription service for the iPhone
When Apple introduced ActiveSync and Push email support for iPhone email, there were two reactions: 1) "Yay!" and 2) "What's this going to mean for battery life?" Any sort of "push" technology will reduce the battery life, but it is a trade-off many people are willing to make, especially when it comes to email. Mail Notifier is one of several applications in the App Store designed to avoid the battery drain of keeping an active connection to your mail server. I've been using it for a couple of months and it has worked very well with my Gmail (actually, "Google Apps") account. In fact, there have been times when I was sitting at my computer and my iPhone told me I had mail even before I saw it in Mailplane. Does it actually save on battery life? That's a difficult question to answer without doing tests in a controlled environment, but anecdotally and unscientifically I would say that it does seem to have improved my battery life. One of the nice features that Mail Notifier offers is the ability to set a "silent period" when you won't be disturbed by alerts. This is something that I wish Apple would provide globally, i.e. "Disable all push notifications between 11pm-8am" or each push application would implement individually, e.g. "If it is my move in Words With Friends during the day, play a sound and display an alert, but if it's my move between 11pm and 8am, just display an alert, but keep quiet. I might be sleeping." Mail Notifier is also said to work with free Hotmail accounts and AOL, although I did not test either of those. If you use webmail instead of Mail, you can setup Mail Notifier to open a web page instead of the Mail app. You can also setup different sounds for different accounts. That is a handy function if you have more than one mail account, or if you have a "multiple iPhone household" and want to avoid the "Which one of us just got an email?" confusion. Overall, the app has worked very well, and as advertised. However, there is some "small print" to attend to. I was surprised to see a large number of 1-star reviews on the Mail Notifier iTunes/App Store page. Then, I noticed a list of "top in-app purchases" for Mail Notifier. As I scrolled down to read the comments, I found that most of the 1-star reviews seemed to be about the fact that Mail Notifier is actually a subscription service, rather than just a one-time purchase. This came as a surprise to me. I was provided with a review code (see note below) that must have included at least 1 year of service, since I have not seen any renewal notices in the app. I did some looking around to see just how obvious this would be to a new user who happened to be browsing the App Store. My conclusion is that it really depends on whether you came in through iTunes on a Mac or Windows computer, or whether you used the App Store on an iPhone or iPod touch. Read on to see more.
MLB At Bat adds in-app purchases
It's no secret that one of my favorite iPhone apps is Major League Baseball's At Bat [iTunes link]. Last season it provided real-time statistics and video clips from games across the league. This season, it added live video streaming of full games as well as Game Day audio. At first the video streams were free, then MLB switched the model to feature one free game of the day, and the others were available to MLB.TV subscribers. Frankly I thought that was a bummer, as I don't want to pay a monthly fee for baseball. They must have read my mind, because version 1.4 was released this week with in-app purchasing. Users can buy any live video stream for $0.99US. Hooray! No more MLB.TV. I've gushed over this app before, so I'll keep it short this time. Not only is it a great experience for fans, the developers seem on top of what we want. Each update is significantly better than the last. Now if only the NFL and the PGA would create something as good.
New terms and conditions for iTunes Store now online
You'll probably see these as soon as you try to update an app or make a new purchase (along with a "This content may not be appropriate for children under 17" warning for some apps). We haven't gone through all the new terms with a fine-tooth comb yet, but it is important to note the following:items purchased IN an app (like new levels, dresses for virtual dogs, map packs, etc.) may not transfer among devices; our developer friends tell us they are absolutely supposed to transfer, but the effort to make that work is on the individual developer and Apple is simply doing a CYA here in the terms. If you have 2 iPhones with the same iTunes account, you can have the same app on both devices -- but you won't be able to reuse anything purchased in one instance of the app onto the other iPhone, nor are you guaranteed to be able to get all your In App content back if you replace your iPhone.Also, note that "The Application Provider is solely responsible for In App Purchases." So if Stinky the chihuahua's sweater never makes it into your device, you'll need to hit up the guys who wrote the app for some refund or re-download or... something. It's not 100% clear on how all that will work, since we have yet to get our grubby, unwashed masses' mitts on the system, but Apple is reportedly leaning hard on developers to make sure In App purchasing works as advertised -- while making sure we all acknowledge who's responsible if something goes awry.If you notice other changes in the T&C, leave 'em in the comments.
