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Pinterest introduces enhanced tracking, offers opt-out option
From the NSA to Mozilla, it seems like everyone wants to track your online activity (because you're so interesting, of course). Pinterest is the latest to jump on that bandwagon, but the company is keen to assure users that it's completely down with Do Not Track. In a blog post introducing its most recent update, Pinterest spelled out what its latest addition -- the "Edit Home Feed" option -- means for its users' privacy. Basically, you can now tailor your feed to provide you with content related to what you've been pinning. Additionally, Pinterest can track your activity on other sites (so long as they feature a "Pin It" button) to suggest boards based on your interests, though users can easily opt out under their account settings. With public concern over online tracking at an all time high (Thanks, PRISM!), Pinterest evidently didn't want to get caught on the wrong side of the divide.
Apple offers targeted ad opt-out
Targeted ads present you with advertising keyed to your interests and history. If you're an Amazon customer, you've likely received emails related to your recent browsing choices. Gmail ads are based on your Google account contents. Apple is no different. iAds tracks you and offers ads that best match your profile. Apple offers an opt-out choice if you'd rather be served random ads from their iAds service. To use it, first visit http://oo.apple.com from your device. Then set the switch from ON to OFF. You'll be asked to confirm. Tap the red "Opt Out" button. When disabled, you'll still see iAds. However, these will not be tied to you or your specific interests in any way. If at some time you feel the need to return to the previous state of things, you can always revisit the Opt Out page and update your settings.
Facebook outlines its ad targeting strategy on one handy page, presents a complex privacy picture
To say that Facebook has to tread lightly around privacy issues is an understatement, especially with a targeted ad push underway. Rather than navigate that minefield once more, the social network hopes to skip it entirely by posting an overview of how the ad system tracks habits while retaining our anonymity. For the most part, Facebook walks the fine line carefully. Its Facebook Exchange auction system relies on a unique, untraceable browser ID to target ads to specific people without ever getting their identity; both a mechanism targeting ads beyond Facebook and a Datalogix deal to track the ad conversion rate use anonymous e-mail address hashes that keep advertisers happy without making the addresses readable to prying eyes. The initiative sounds like it's on the right course, although there's caveats at work. Opting out of any Facebook Exchange ads requires tracking down individual ad providers, which isn't likely to result in many of us leaving the ad revenue stream. Likewise, those who'd object even to the completely anonymous ad profiling don't have a say in the matter. With those concerns in mind, it's doubtful there will be many significant objections in the future -- Facebook knows its advertising money train can only keep churning if its members are comfortable enough to come along for the ride.
Amazon Silk browser on Kindle Fire tracks page visits to generate trends, isn't as spooky as it sounds (update: opt-out exists)
When you pick up that new Kindle Fire HD this fall, one of the first things you'll notice is an updated version of Amazon's Silk web browser with a Trending Now section. It's a clever trick that takes advantage of Silk's server-based caching to find out what sites are popular among owners. That sounds good on the surface, but it doesn't take much effort to realize that there are privacy concerns already in the air -- Amazon is sharing personal web habits with a wider audience, after all. While the section is unlikely to include any identifying information, there's no immediate sign that tablet owners can keep their behavior private, and that could create some indignation among those who'd prefer to surf in isolation. We've asked Amazon if there will be an opt-out escape hatch and will let you know if there's a definitive answer. In the meantime, we wouldn't necessarily worry. Silk shouldn't be caching your e-mail, and it's only likely to ever show pages that have far more traffic than anything you'd be embarrassed to show to others. As far as we can tell, your secret knitting obsession should be safe. Update: A spokesperson has confirmed that the option to disable Silk's caching is still available, and that switching it off will cut you out of Trending Now; that's a very all-or-nothing approach, but it'll likely suit those put off by the browser's predictive approach in the first place. Secure pages are still out of the picture as well, which should keep those private Twitter messages out of the equation.
Verizon begins collecting user data for targeted ads, is kind enough to offer 'opt-out' escape route
Verizon still wants to collect your personal information, but it'll understand if you decide to opt out. Really, it's cool. No hard feelings. The provider said as much yesterday, in an e-mail titled "Important notice about how Verizon Wireless uses information." The missive, sent to all VZW customers, essentially lays out the company's revamped privacy policy, originally unveiled last month. Under the new framework, Verizon will be able to monitor your browsing history, location, app usage, and demographic data, all in the name of targeted advertising and vaguely-titled "business and marketing reports." The good news is that you can always opt out of the scheme, either by phone or online. The bad news is that you'll probably have to explain the whole thing to your grandma.
Google announces 'opt-out' feature for wireless network owners, aims to allay privacy concerns
Google, as promised, responded to concerns over its data collection policy this morning, by announcing a new "opt-out" feature for its location based services. Under the new policy, WiFi operators can remove their home networks from Google's geolocation database by simply adding "_nomap" to the end of their access point's SSID. A network named "Engadget," for example, would be renamed "Engadget_nomap," and dutifully removed from the Google Location Server. In a blog post announcing the change, the company explained that this solution offers "the right balance of simplicity as well as protection against abuse," since it "helps protect against others opting out your access point without your permission." For more details, hit up the source link below, or check out Google's Help Center for more detailed instructions on how to opt out.
OnStar abandons plans to keep tracking vehicles after service cancelation
OnStar found itself at the center of a firestorm after it sent out an e-mail notifying customers that it planned to collect data from vehicles even after service had expired or been terminated. That is, unless the (soon to be former) users specifically opted out. Well, in a statement today, President Linda Marshall changed course and announced the post-subscription data collection would be opt-in only. The company still hoped some departing customers would volunteer to maintain a connection so that it can "provide former customers with urgent information about natural disasters and recalls affecting their vehicles." (They're just looking out for you buddy.) Even if OnStar loses out on boatloads of valuable data, at least the company won't have to listen to Chuck Schumer's public chastising any more -- that man lays a better guilt trip than your mother and grandmother combined. Check out the full announcement after the break.
Chrome and Firefox adding new opt-out features to prevent third-party advertisers from tracking you
Ever been freaked out by an online ad that seemed to know you that little bit too well? It's the result of good old advertisers tracking your net-navigating habits and delivering targeted commercials to your eyeballs, but it can be prevented. Both Google and Mozilla have stepped up (or perhaps been pushed by the FTC) to try and tackle this issue of pernicious tracking cookies, but they've gone about it in different ways. The Chrome solution is a Keep My Opt-Outs browser extension that remembers the sites you don't want personalized information from, while Firefox will start beaming out a Do Not Track HTTP header that should be respected by advertisers and result in you receiving generic, repetitive ads. The important commonality between the two is that they don't rely on you preparing a cookie file with all your anti-advertiser bile contained within it (which was the FTC's original, somewhat impractical idea). Google intends to open-source its extension and bring it to other browsers as well, though obviously it's taking care of Chrome first, which can benefit from the add-on right now.
Google fanboys egg the homes of those who opt out of being shown on Street View
You might have heard by now that some German folks didn't much fancy having their homes displayed on Google's Street View service and consequently opted to have their domiciles blurred out. Only trouble with their plan, it seems, was that they didn't account for some Google-loving zealots over in Essen, who were so outraged by the action that they ended up bombarding the offensively blurry homes with eggs and some eloquent signs. What did those placards have to say? "Google's cool." Pithy. A spokesperson from Mountain View has been quick to distance Google from the silly behavior, while also noting that it has been an isolated incident... so far, anyway. [Thanks, Milind]
