RichWilliams
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Groupon's new CEO insists the company is 'misunderstood'
Last week Groupon's shares hit an all-time low, only days after appointing Rich Williams as its new CEO in place of co-founder Eric Lefkofsky. What's more, Groupon recently ceased operations in Puerto Rico, Taiwan, Denmark, Finland, Norway, Sweden and a handful of other countries, adding to notable layoffs the company announced back in September. All of this is to say that Groupon, which offers coupons and deals to online customers, is at a crucial point in its short history -- how much longer can it go on like this? To answer that, newly appointed chief Rich Williams today wrote about Groupon's chances to win the daily local deals game, one that tech giants like Amazon have failed at, among other things.
