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Under Armour takes on HQ Trivia with the help of NBA star Steph Curry
Golden State Warriors star Stephen Curry returned to the court after a lengthy absence last night, and Under Armour is giving fans another reason to celebrate. The shoe company will take on the likes of HQ Trivia with Steph IQ: a basketball-themed quiz where players can win store credit, shoes and even NBA playoffs tickets. As you might expect, the kicks are Steph's own UA sneaker, the Curry 5.
NBA 2K celebrates Steph Curry's MVP with a 99 rating
Today Stephen Curry collected NBA's Most Valuable Player award for the second year in a row, and also became the first unanimous MVP in NBA history. To celebrate that achievement (and his epic return from a knee injury to score 40 points in a playoff win last night) NBA 2K will issue an update to its game on Thursday maxing out his overall rating at 99. It's part of a promotion along with his shoe sponsor Under Armour and naturally the MVP colorway of his Curry Two will be available in-game. The 99 rating will be in place for 30 hours at 6PM ET (matching Curry's jersey number) and for a little bit, should make it easier for the videogame to replicate the real-life player's abilities.
'NBA 2K' is having trouble capturing Steph Curry's greatness
When it comes to sports games, virtual players tend to be capable of feats no real person could accomplish. And then there's Golden State Warriors guard Stephen Curry. The reigning NBA MVP dazzles with new moves nearly every time he steps on the court, and Curry's real-life skills are giving the folks behind the NBA 2K fits. In an interview this week, the title's gameplay director Mike Wang admitted the studio is having trouble capturing the star's on-court antics.
