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HTC has already cut the disappointing U Ultra's price
HTC isn't having the greatest time between its financial struggles, departing leaders and scaled-back plans, and that's manifesting in its phone prices. The company is running a week-long sale on the U Ultra that cuts the handset's unlocked price by 20 percent, from $749 to $599. That's a good deal if you like HTC's take on a secondary display (we had a decidedly mixed opinion), but it's also a steep drop for a phone that has only been around for a few weeks.
HTC U Ultra review: Bad decisions in a beautiful body
I was almost giddy when I reviewed the HTC 10 last year. After years of casting about for the right approach, the company built a phone that seemed like a clear step in the right direction. Fast forward to January 2017: HTC revealed the $750 U Ultra, a glossy flagship that represented a totally new direction for the company. The phone packs a huge screen, a second display for quick controls and an AI-powered virtual assistant that promises to subtly help you out during the day. It's an ambitious device, certainly, but what's life without a few risks? Unfortunately, looks aside, HTC's newest phone feels poorly thought-out. At the risk of sounding too grim too early, the HTC U Ultra is beautiful, expensive and misguided.
The Engadget Podcast Ep 25: Black Hole Sun
Senior editor Chris Velazco, reviews editor Cherlynn Low and Social Media Editor Mallory Johns join host Devindra Hardawar to chat about the biggest stories of the week, including HTC U Ultra phone, which may or may not save the company. Moving on, they dive into the Nintendo Switch's launch, and discuss President Obama's commutation of Chelsea Manning's prison sentence.
HTC will intro half as many smartphones this year
HTC may have taken a bolder approach in the smartphone world with its new U Ultra and U Play, but it's decided to play it safe with its roadmap for the rest of the year. After today's launch event in Taipei, I caught up with President of Smartphone and Connected Devices Business, Chialin Chang, who confirmed that HTC will only be releasing six to seven smartphones this year. While that's a drastic cut from last year's eleven to twelve models, he claims this has so far allowed the company to focus on its smartphones' core features, in a bid to put up a better fight against other brands.
HTC's 'U Ultra' flagship phone pairs AI with a secondary screen
Last year, HTC's flagship "10" smartphone won plenty of accolades. Engadget, for its part, liked the phone because the company eschewed gimmicks in favor of an excellent no-nonsense device. With a new year comes a new flagship, though, and this time HTC is taking a different approach. Meet the HTC U Ultra, a peculiar little machine that should seem familiar to fans of other high-end smartphones.
