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  • Ford

    HoloLens is helping Ford designers prototype cars quicker

    by 
    Steve Dent
    Steve Dent
    09.21.2017

    When Google released Glass Enterprise, it took a consumer-oriented product written off as privacy-invading nonsense and made it incredibly useful for businesses. Microsoft is effectively doing the same with its $3,000, not-yet-for-consumers HoloLens by introducing it to designers who find that price a relative bargain. Take Ford, which has been testing HoloLens over the last year to help stylists and engineers visualize and test products, considerably shortening the design phase.