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BMW's car subscription pilot program starts at $2,000 per month
The rumors of BMW's American branch joining the car subscription craze were true. The automaker has launched a pilot Access by BMW program in Nashville, giving you a more flexible alternative to ownership that lets you switch cars as often as you like (through a mobile app, of course) without paying extra for maintenance. It's expensive like the Porsche equivalent, but that also means you're choosing from higher-end vehicles in lineup.
BMW reportedly plans car subscription service test for Nashville
BMW is getting into the car subscription business, Bloomberg reports. While the company itself only said that a subscription pilot was planned for this year, a person familiar with the plans told Bloomberg that the program will begin in Nashville, Tennessee next week. The service is called Access by BMW and will be available through a local dealership beginning April 2nd, according to the source.
