Adidas will keep the Futurecraft 4D hype rolling in 2018
But its shoes with 3D-printed midsoles are still hard to find.
Kanye West bought Kim Netflix and Apple stock for Christmas
What do you buy for someone who has everything?
Adidas closes its digital sports division
It's folding the technology into all areas of its business.
Adidas’ first shopping app is also a personalized news feed
You'll get blog posts, videos and updates from athletes who endorse the brand.
For Nike, augmented reality is the perfect way to sell hyped sneakers
The technology has become the company’s unexpected weapon against bots.
Adidas will finally start selling shoes made by its robot factory
The first model made specifically for London will be out as soon as October 19th.
DribbleUp’s ‘smart’ soccer ball helps you train with an app
It uses your phone or tablet's camera to track your footwork in real-time.
Sports brands are giving wearables another shot at success
Fitbit and Adidas are just the latest to reveal a collaboration.
Dick's Sporting Goods is the latest retailer to price match Amazon
And it's doing the same for a handful of other online competitors.