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  • Foot Locker

    Foot Locker wants to reinvent itself with a dedicated app for streetwear

    by 
    Edgar Alvarez
    Edgar Alvarez
    10.09.2019

    Whenever you think of Foot Locker, what probably comes to mind are its thousands of brick-and-mortar stores, because chances are you've visited at least one in your lifetime. But, as important as physical retail locations are to the company's business, Foot Locker is also having to quickly adapt to the new ways people are shopping for sneakers, apparel and other types of gear. That's why back in February it invested $100 million in GOAT, one of the most popular apps for buying shoes on the resale market. And now, it is creating its own incubator called Greenhouse, which has just launched an app that Foot Locker says will feature carefully curated partnerships that are going to "contribute to [its] modern resurgence."

  • Adidas made a running shoe that's fully recyclable

    by 
    Edgar Alvarez
    Edgar Alvarez
    04.17.2019

    As part of its recent pledge to only use recycled plastics by 2024, Adidas has revealed a new running shoe that is made from 100 percent recyclable materials. The Futurecraft Loop was designed using nothing but thermoplastic polyurethane (TPU), a plastic material that dons the entire sneaker, including the tongue, laces, upper and the midsole with Boost cushioning technology. Adidas says it has been working on this project for the past six years, and the goal with it is to do its part in generating less plastic waste.