advertisement
Latest
iPod homage seen from space
Sometimes even his Steveness is guilty of having too much time on his hands. Apparently, Mr. Jobs won an abandoned mineral mine in Australia in a game of poker (or so the digg post says). So what does Steve do with the land? Why, construct the world's largest homage to the iPod, of course! The site can be seen from space (Google Maps link) and still looks to be a work in progress - but wow. I wonder if this is Apple's attempt at putting little white music players in the hands of little green men.
Apple airs modified Intel ad in UK
Apple is airing a slightly different version of their Intel ad in the UK. They have changed the voice over to remove the 'dull little boxes dutifully doing dull little tasks' line and replaced it with, 'dutifully doing all the things PC's were built to do.'This change makes this a less effective ad, but you don't have to take my word for it because you can watch it yourself.Thanks to everyone who sent this in.
iPod appears in Ford ad
The practice of aligning your own product with another cool device is nothing new. Check out this ad for the Ford Fusion. It starts, oddly enough, with a full-on shot of an iPod. Some sort of odd "bubbles" float out of the iPod, through the air and eventually into the Fusion, as if to say, "Watch as the iPod's 'coolness' is transferred into our car." It's Ford's intention to reach that coveted 25-35 year old demographic with the spot, and "...[it] plays into that generation's love of technology and their love of music. Also, the iPod is so iconic that people stop to watch the ad," says Linda Perry-Lube, car communications manager for Ford. So now the iPod itself is being used to sell other items. As Slate notes, " [that's] because people think it's a new iPod ad."So, what's the effect on you, the consumer? Does the Fusion seem cooler, or does the iPod seem less so having been pawned out like this?[Via AdJab]
Apple and the Postal Service: Same director
Since the debut of Apple's Intel ad at Macworld, people have noticed the resemblance it bears to a certain music video by the band The Postal Service. MacTV has a nice side by side video of the ad and the music video. They also note that both the commercial and music video were made by the same directors, Josh Melnick and Xander Charity. I agree with Leander at The Cult of Mac Blog when he says that the legal implications here are quite unclear. Are these images the property of the directors, the ad agency, the band, Apple? I'm not familiar with this type of thing, so if you've got a legal background, pipe up.
Super Bowl XL ads.....in high definition!
We know you're getting ready for the big game.......and so do advertisers. Particularly due to the trend of people going over to a friends house (one who has high definition TV) to watch the game, more than half of the advertisements scheduled to be run will be shot in high definition. The one downside is they cost up to 15% more to produce, not just due to equipment, but makeup and set attention to detail increases because viewers can see more. We've been telling people about the power of high definition advertising, it looks like someone is listening.
