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Adidas’ first shopping app is also a personalized news feed
It's hard to believe that Adidas hasn't had its own shopping app, considering that we're living in the age of the smartphone. But that's all about to change. Today, the German sportswear giant is introducing its (aptly named) "Adidas" application, which will let iOS and Android users buy products without having to go to their web browser. Adidas says the app is designed to offer an experience tailored for every consumer, based on the type of gear you're into or the sports you play. The main idea is for you to have personalized product recommendations, and the more you use the app with your account, the better it'll be at knowing your taste.
Adidas' All Day fitness app hits iOS and Android devices
Exactly three months after announcing its All Day fitness app, Adidas is finally launching it in the US. The application, which is available for iOS and Android, focuses on serving up insights about different health aspects, such as mindset, movement, nutrition rest. Adidas says that All Day is designed for "versatile" athletes, meaning that the app's goal isn't just to help you with tough workouts, but also showing you anything from quick meditation moves to how to cook healthy recipes. While All Day is only available for those of you in the States right now, the sportswear giant tells Engadget that the app will be coming to other markets later this fall.
Adidas' All Day app aims to help you stay fit and eat healthy
Earlier this month, at SXSW, Adidas teased it was working on new, "open" digital fitness products. And today we're getting a clearer picture of its strategy, thanks to the introduction of All Day, an app for iOS and Android that's designed for "versatile" athletes. What this means, according to Adidas, is that the application will focus on a series of health aspects: movement, nutrition, mindset and rest. This isn't just about hardcore workout sessions, as is the case with most fitness apps.
