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  • Olympus reportedly in final talks for Sony investment

    by 
    James Trew
    James Trew
    06.23.2012

    If the recent chapter in Olympus' history was a photo, it'd be a blurry thumb covering the subject's head. But, if reports from Nikkei are correct, it looks like the next one might be a happy family portrait. As suggested earlier this year, Sony is reportedly close to agreeing on a 50 billion yen (about $620 million) investment in the scandalized firm. This would likely give the Japanese electronics giant a 10 percent stake in Olympus, making it the largest single shareholder. This isn't the first time we've seen the troubled camera and optics brand associated with other electronics firms, and with Olympus telling Reuters that "This is not something that we have announced" we'll just have to wait and see exactly how this next frame develops.

  • Hitachi, NEC lead 70-strong coalition pitching iPad, iPhone for the business crowd

    by 
    Jon Fingas
    Jon Fingas
    06.20.2012

    The Japanese must have more of a thing for Apple than we thought. A group of 70 local companies, led by heavyweights such as Hitachi and NEC, wants to spur iPad and iPhone app development for the corporate world. Along with helping to get the apps built in the first place, the alliance could help spread the work abroad. Members have even said they'll press Apple to get more information for writing business apps, although we wish them the best of success on that front -- Apple isn't exactly known for letting developers learn more about iOS' inner workings. With as many as 600 members joining over time, the coalition's success could shake up a Japanese suit-and-tie culture led by domestic cellphones and PCs. There also wouldn't be any shortage of irony from NEC partnering to support a platform that undermines its own tablets.

  • Facebook, Google, Twitter spearhead Ads Integrity Alliance to thwart villainous ads

    by 
    Steve Dent
    Steve Dent
    06.14.2012

    Online heavy-hitters Google, Facebook, Twitter, AOL (Engadget's parent company) and the Interactive Advertising Bureau have have struck an alliance aimed at ridding nasty advertising "from all corners of the web." Stemming from the existing StopBadware group that began in 2006, the group will develop policies, build a platform for identifying scofflaws and share trends with government and law enforcement. For its part, Google curbed 130 million ads promoting counterfeit articles, malware and worse in 2011, but said baddies would normally move their shady businesses to another corner of the internet. Thus, the aim of this new league is to aid players across the web with its super resources in a bid to stop the knavery, no matter where it tries to hide.

  • My own private faction bias

    by 
    Matthew Rossi
    Matthew Rossi
    06.09.2012

    There's a lot of talk about faction bias in the game among the designers and even in terms of the playerbase. Some realms have heavy faction representation issues; some players would never, ever play a member of the opposite faction; and so on. Around this time last year, I transferred my main (a character who had been Alliance since his creation) to the Horde to raid with a guild that ended up being an excellent home for me and a great place to raid. I stayed with that guild up until we'd completed heroic Dragon Soul, but recently I transferred to a new guild. And one of the biggest reasons I moved back had nothing to do with either guild (both are fine guilds) or the people in them. My Horde guild was full of people I enjoyed raiding with, cracking wise, doing old content, even making occasional forays into PvP. No, in addition to feeling burned out and needing to raid less, the main reason I transferred back was related to the faction concept in WoW. Frankly, I wish WoW didn't have factions -- at least, not the big Horde/Alliance split. Because it's made my game playing experience less fun over the years.

  • EVE Alliance Tournament X details posted

    by 
    Elisabeth
    Elisabeth
    06.01.2012

    EVE Online's Alliance Tournament X is just around the corner. In anticipation of the kickoff, the game's official blog has been updated with some more information about the tournament. The blog has a lengthy schedule laid out that covers everything from the qualifying rounds beginning on the 30th of June to the finals on July 22nd. The blog's also chock-full of information about streaming and commentary. Own3d will be carrying the Alliance Tournament live streams. Additionally, replays of previous tournaments will be available in the weeks leading up to the tournament. Unlike in previous years when qualifying rounds weren't streamed, every match will be available with livestreaming. Although an exhaustive list of commentators wasn't provided, the first two weekends of qualifying rounds will be commentated by kil2, Raivi, Michael Bolton III, Zastrow, and Lazarus Telraven. The most important part of the post? Prizes. The Caldari State has created two ships, based on the Osprey and Merlin hulls, as prizes: The Osprey hull is Etana. The name is drawn from the same branch of mythology as the Gallente Ishtar and the AT8 Utu, and has a nice connotation with some ancient Caldari-Gallente history involving Caldari Prime. This variant, which is the first prize, is a pioneering logistics ship with the added capacity to fit a covert ops cloak along with some very powerful skill bonuses. The Merlin hull is Cambion. The name comes from a half-demonic entity which ties in nicely in with the description of a crazy, fiery rocket brawler with mad overheating bonuses plus it's believed that the Merlin of wizard fame was either a cambion or descended from one. Hit up the blog post for the full schedules and replay details.

  • Know Your Lore: State of the Alliance, 2012

    by 
    Anne Stickney
    Anne Stickney
    05.27.2012

    The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how -- but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure you Know Your Lore by covering the history of the story behind World of Warcraft. It has never been harder to be Alliance. Throughout the years of war brought about by the orcish invasion of Azeroth, the Alliance has seen its ups and downs. During that first assault, Stormwind was destroyed, its king assassinated. However, the direct result of this was an Alliance of kingdoms that paved the way for the Alliance as we know it today -- a smart, level-headed group of races focused on survival. The survival of each race individually, and the survival of the world as we know it. A noble cause, and the Alliance is well-known for its nobility. Yet despite bouncing back from that original, horrific assault, the Alliance seems to be in a downward spiral in the days of Cataclysm, one which is spinning horrifically out of control. And despite the best efforts of Alliance leaders, trying to staunch the flow of death and despair is becoming increasingly more difficult. This has much to do with the effects of the Shattering, and even more to do with those enemies of old; the orcs and their united allies in the Horde. Even though the Alliance has come back before, the question of whether or not they can do it again is a heavy one that weighs on the minds of all. It has never been so hard to be Alliance, it has never been this dark. Or so popular opinion states.

  • Panasonic, Sony purportedly entering into OLED TV team-up, torrid love affair

    by 
    Jon Fingas
    Jon Fingas
    05.14.2012

    Sony might not have taken long to find a new date in the TV scene after breaking up with Samsung late last year: if you believe Nikkei, Panasonic is the belle of the ball. The two Japanese firms are reportedly hoping to speed up the development of cheap, mass-produced OLED TVs by sharing each other's design techniques, including a Panasonic method for printing OLEDs on a scale that lets the company avoid $9,000 price tags. Neither Panasonic nor Sony has confirmed the talks, of course, and there's no guarantee a partnership will emerge even if it truly gets hot and heavy. Still, if real, we'll be on the lookout for a PanaSony OLED TV at CES in the future.

  • Humans and orcs are just the pillars upon which the Alliance and Horde were built

    by 
    Adam Holisky
    Adam Holisky
    04.13.2012

    Zarhym hit the forums to clarify an important point that is being lost in recent lore discussions around the internet. Chris Metzen was quoted in a PC Gamer interview: ...the pillars of the franchise are orcs and humans; it really is the Alliance and Horde by extension, and it really is those two groups beating the brains out of each other for an extended period of time. That's always gotta be what Warcraft is about... And as Zarhym entirely correctly points out, it's not just the orcs and humans that are all that matters now, but the entire Alliance and Horde factions that have developed over the course of the franchise's life. Warcraft started with them but has expanded unto everything else. This is also a good opportunity to place front and center the fact that the Warcraft universe is an evolving story. It's not like Lord of the Rings, where everything that is has and (likely/hopefully) ever will be in the universe is already written in stone. Gandalf isn't suddenly going to join forces with the factions of darkness beyond the great sea while Frodo becomes the next Gollum -- but Thrall? Maybe he'll defect to the Alliance some day.* No one knows; it's evolving and ever changing. Zarhym's full statements, after the break.

  • The Repopulation broadcasts its first public gameplay footage

    by 
    Justin Olivetti
    Justin Olivetti
    04.09.2012

    Drips and drabs of information about the sci-fi sandbox The Repopulation have been coming in, but as with any title in early development, it's never enough to satiate the masses who want the whole scoop. So consider today's bounty of the first gameplay footage and a lore piece as an appetizer to tide you over until the main course. The gameplay video demonstrates one of the core features of The Repopulation: its city-building system. During the 12-and-a-half minutes the video runs, fans can check out how cities are put together piece by piece using a wide variety of tools and fellow player cooperation. The devs also take this opportunity to discuss the UI, controls, and how alliances work in the game. The team also posted a lore piece called Leesa's Story on the site. The vignette introduces the titular character, a cook who also happens to be a cook, and her misguided adventures going duck hunting. The Repopulation is currently accepting signups for its alpha testing, which begins in June. You can watch the full video after the break. [Thanks to J.C. for the tip!]

  • Know Your Lore: The curious dissonance of Alliance leveling

    by 
    Anne Stickney
    Anne Stickney
    04.01.2012

    The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how -- but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure you Know Your Lore by covering the history of the story behind World of Warcraft. Back when I was writing up the five must-do Horde zones and five must-do Alliance zones articles, I decided to play through those zones again just for experience's sake. In beta and the early days of Cataclysm, I spent a lot of time going through the Alliance 1-to-60 leveling zones and experiencing the content. I remember being really pleased with how well the zones were laid out and how nice it was to see actual story instead of just, "I'd like six pig heads; go get them from the field next door." After that experience, I played through them on Horde side and was terribly pleased to see they were just as well done on the other side of the faction fence. I didn't really think about it afterwards, and it wasn't until I decided to do these two articles that I took it upon myself to level through these zones again. And this time ... something had changed, a little. Perhaps it was because it had been so long since I'd played through the Alliance zones. Perhaps it was because I had just finished experiencing the Horde zones when I went back to Alliance. But there was something very, very different about the experience. While leveling as Horde, I was having all kinds of lighthearted fun mixed with bits of serious story. While leveling as Alliance, I felt like there was an oppressive weight bearing down on me at all times, and that weight was never really removed. Odd, that.

  • CCP investigates player panel amidst controversy [Updated]

    by 
    Brendan Drain
    Brendan Drain
    03.26.2012

    EVE Online's annual Fanfest is an opportunity for players from across the world to share stories of the year's big events, political actions, and epic battles won and lost. Each year, player speakers from the game's biggest and most influential alliances are invited to take part in the Alliance Panel at Fanfest, where they can talk about their organisation and what it's done over the preceding year. GoonSwarm alliance speaker The Mittani gave a talk on some of the year's most memorable alliance activities, from shutting down Ice Mining operations across several regions to scamming people with fake supercapital ship trades. During a Q&A session after the presentation, he said something that has become the focus of a great deal of controversy. Massively got a hold of a copy of this year's Alliance Panel to find out what all the controversy is about. [UPDATE: The Mittani has issued a public apology for his behaviour during the Alliance Panel and has vowed to make all restitution necessary.] [UPDATE: This post has been updated as part of an apology for covering this in a sensationalist manner]

  • Breakfast Topic: Is "For the Horde" obsolete?

    by 
    Chase Hasbrouck
    Chase Hasbrouck
    03.02.2012

    Dave Kosak sent out a tweet recently asking for appropriate rallying cries for the Alliance. Of course, the predictable responses ensued (the last time I looked, "Not in the face!" was the clear leader), but the discussion led me down a different line of reasoning altogether. Besides the orcs, who's really "For the Horde!" anymore? The Forsaken are busy doing their own thing, as they always have. Vol'jin and the trolls were last seen sending emissaries to the Alliance to help contain the Zandalari. The tauren are still mourning Cairne and have little love for Garrosh. The blood elves lost their reason to stay in the Horde at the end of The Burning Crusade and seem to be sustained solely by inertia at this point. The only loyal Hordies left are the orcs themselves and the goblins, a race long known for their steadfast loyalties. Of course, the Alliance isn't all too chummy, either. What do you think? Do the races need new battle cries, or will Mists of Pandaria spur a new wave of unity?

  • Total war and Mists of Pandaria

    by 
    Matthew Rossi
    Matthew Rossi
    02.29.2012

    If you've ever seen Joyeux Noel, you're familiar with the concept of a temporary armistice -- not like the AQ-40 events where Alliance and Horde fought together against a greater threat, but instead a simple cease-fire for various reasons. I recently mentioned the idea of Cross-Faction Real ID raiding, but this isn't that. Instead, I'm finding myself wondering about how the war in warcraft is presented in World of Warcraft and how it could be presented. Warfare often has twists and turns that when viewed later through the lens of history seem absurd. In our own history (a history devoid of things like magic), we've seen bat bombs, fire balloons, and even British Secret Service agents playing pranks on Nazi sympathizers in South America. War is often terrible, yes, but it's also ludicrous and insane. How much more bizarre, incomprehensible and deranged could war become in a world where orcs throw demon fire at humans who pull the raw power of Light down through themselves? This leads me to wonder how total war between the factions in World of Warcraft will be presented.

  • 5 ways to fail at Battlegrounds

    by 
    Olivia Grace
    Olivia Grace
    02.29.2012

    WoW Insider covers the world of player vs. player action in Blood Sport for fans of Battleground, world PvP and Arena play. Steering you to victory is Olivia Grace, who spends most of her time in Azeroth as a restoration shaman turning people into frogs. Battlegrounds are usually the new PvPer's first foray into PvP, unless of course you're on a PvP server, in which case you're thrown unwittingly into the world of the ongoing Horde vs. Alliance conflight almost from day one. A Battleground is very likely to be your first go at cooperative PvP and certainly your first go at cooperative PvP with strangers. There are 10 Battlegrounds available to you -- fewer when you start out, then gradually added as you increase in level. All these Battlegrounds have objectives, the majority of which are assessed by points on a counter at the top of your screen. Once one side either gains the required total points or completely runs out of points, the Battleground is won. There are, of course, strategies associated with each map. As the maps and objectives grow more complicated, so do the tactics. But a Risk-style grand stratagem is not what we're looking for here and certainly wouldn't comply with our word limit! What we're interested in is how not to play in Battlegrounds. Your team may not lose the Battleground because you made these simple mistakes, but it will certainly make it harder for them to win. So don't be the guy who's failing at Battlegrounds! How? Well, read on! (There are of course times and situations when these rules don't apply, particularly on those rare occasions when your team actually has a strategy that it's following.)

  • The case for cross-faction Real ID raiding

    by 
    Matthew Rossi
    Matthew Rossi
    02.28.2012

    I have seen dozens of forum posts, Twitter conversations, and even a knitted wool hat that argued for the concept of cross-faction Real ID grouping, so I thought why not throw my own hat into this contentious debate? I'm old, I'm grumpy -- it's what I do. First, to be up front, I think cross-faction Real ID is a fabulous idea. This is motivated by pure selfishness on my part. Half of my Real ID friends are Horde, the other half are Alliance. To a degree, this is ameliorated because we have a lot of alts on both factions, but it's not totally addressed. Some of my friends have no alts; others only have alts on the same faction; and still others have one main they dedicate 90% of their playtime to and a host of alts who barely make level 20. We'd easily be able to put together a raid for any of the content in the game, save for that faction wall. We can talk to each other and put together smaller groups fairly easily to steamroll old raids, but doing content like Blackwing Descent or Firelands is arduous. I do understand that not everyone would be on board with this, and there are good reasons to be discussed. Cross-faction Real ID raiding would not only be a huge change, but it would also cross a line Blizzard has managed never to deliberately cross in all its time of allowing new services like faction and server transfers and character customization. Sure, your Alliance warrior can join a Horde raiding group now, but in order to do so, he or she must become a Horde character. There are no humans raiding with orcs. It's been the case in the game since launch (to the point that Forsaken players lost the ability to speak with human players to preserve it) that the two factions are separate and cannot group together at all. To change that, even for just Real ID friends, would be a huge change in the game. That being said, here are my reasons for cross-faction Real ID raiding.

  • Know Your Lore: Cataclysm for Dummies, epilogue

    by 
    Anne Stickney
    Anne Stickney
    02.19.2012

    The World of Warcraft is an expansive universe. You're playing the game, you're fighting the bosses, you know the how -- but do you know the why? Each week, Matthew Rossi and Anne Stickney make sure you Know Your Lore by covering the history of the story behind World of Warcraft. If you've read Act I and Act II of Cataclysm for Dummies, you should have a pretty basic understanding of what happened during Cataclysm, why Deathwing was a threat that needed to be addressed, and what we've been doing in all of those zones, 5-man dungeons, and raids. There was a purpose to every raid that came out with Cataclysm, but that purpose isn't blatantly clear unless you're paying really close attention as you're leveling through the zones. People who love following the lore do that automatically, which is why these guides aren't for them. However, you might want to know what all of this means or have some questions about the stuff that wasn't really resolved in Cataclysm. Or you may want to know what's in store in Mists of Pandaria and why you should be interested in what's coming next. This epilogue is going to go over a few simple end-of-Cataclysm points that should be of interest to those wanting to know what's next or still have some questions about Cataclysm's story.

  • Third faction or logistical nightmare?

    by 
    Anne Stickney
    Anne Stickney
    02.03.2012

    In the beginning, there was Azeroth and there was Draenor. The two worlds clashed together repeatedly over the course of three RTS games, each with expansions. But it didn't stay Azeroth vs. Draenor -- the orcs of Draenor had made Azeroth their new home, and the feud between the Alliance and Horde was forever etched in Warcraft history. And when World of Warcraft was released, players could choose either side" the native races of Azeroth, united as the Alliance, a group of good guys, or the orcs and other castaway races, thrown together as one motley group of bad guys, the Horde. Each side has its own justifications for what they view as right, just, and honorable. Yet there are races on either side that seem more neutral than anything, whether it be the peaceful draenei, the equally peaceful tauren, or even the blood elves, who have spent time on both sides of the faction fence. These races participate in the battles and bloodshed as readily as any other, but their motives never seem quite in the right place. And that's caused more than one person to wonder: Just what exactly would happen if World of Warcraft created a third faction?

  • AU Optronics, Idemitsu Kosan announce 'strategic alliance' on OLED development

    by 
    Amar Toor
    Amar Toor
    02.02.2012

    The OLED-infused future is fast approaching in Taiwan, where AU Optronics today announced a "strategic alliance" with Japanese firm Idemitsu Kosan. According to AUO, the partnership will see both companies collaborate on new OLED displays and patents, with Idemitsu filling the role of supplier. Taiwan-based AUO delivered the following statement: "This will accelerate business growth in AUO's small-sized OLED displays for smartphones and tablets, which have emerged as a new growth area in the display industry, and that of large-sized OLED displays for TVs." There's no indication as to when we might see the first fruits of this alliance, but as AUO VP Paul Peng recently reminded us, it may be a while.

  • Olympus turns to Sony to help it get its feet back on the ground (updated)

    by 
    Daniel Cooper
    Daniel Cooper
    01.23.2012

    Olympus might have some good news soon: it might have found a hero to rescue it from its woes. The "troubled" (read: it hid $1.7 billion worth of accounting losses, was nearly de-listed from the Tokyo Stock Exchange and is currently suing its leadership team for fraud) company is reportedly about to negotiate a capital-and-business alliance with Sony. The TSE gave the optics-maker three years to clean up its act, which it's hoping Big S (that already owns a 0.03 percent stake in the company) will assist with some know-how, a big pot of cash, and maybe loaning them a competent accountant, or something. Whatever happens, the rumors are that all will be revealed at a press conference next week, we're just hoping Will Smith turns up to announce it. Update: The Nikkei is reporting that Sony could be interested in buying up between 20 and 30 percent of Olympus in order to get at its medical imaging business. It also mentioned that it's not a done-deal just yet, Fujifilm and (medical gear maker) Terumo are still circling in the hope of biting off a piece of the action.

  • Wings Over Atreia: The twelve days of Solorius

    by 
    MJ Guthrie
    MJ Guthrie
    12.26.2011

    Aren't I thoughtful? As my present to you, I am going to help banish those Solorius tunes that got stuck in your head a couple of weeks ago. How shall I accomplish this? No, not with a home-delivery amateur lobotomy or a plethora of psychotropics (though these could alternately be helpful I concede) but by replacing them of course! Yes, let's round out the season with a rousing rendition of The Twelve Days of Solorius. Last year, I shared my first ever Aion holiday wish list. Although nothing from that hopeful list was granted in 2011, there is promise of at least two of those items being introduced to Atreia next year! So while some may have considered my brazen declarations of wants an exercise in futility, I shan't abandon hope! After all, what is a holiday season without hope? Is there a little something special you'd like to see in Aion? Make your list then check mine twice past the cut.