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iPad grabs 1% of global browser share, 25% of US mobile browsing
Not surprisingly, recent statistics from New Applications, a web analytics firm, show that many people are using their iPad to browse the web. The iPad now accounts for 1% of the global web browser market and 2% in the US. This number has steadily increased since the original iPad debuted in early 2010. In the US mobile browser market, the iPad grabs a respectable 25.5% which trails the iPhone (35.2%) and Android devices (31.6%). Together, the iPhone and iPad grab almost two-thirds of the US mobile browser market (60.7%). This figure is twice almost twice as much as Android's share and more that eight times greater than Blackberry's 6.9% share. Symbian, Windows Mobile and webOS account for less than 0.5% each, which is a mere speck on the radar. [Via The Register]
Microsoft shuts down utility monitoring service, proves you can't go Hohm again
Is there anything more tragic than a broken Hohm? Microsoft announced this week that it will be shuttering its utility monitoring service at the close of May 2012, citing a lack of consumer adoption. The news comes a week after Google announced the closing of its competing PowerMeter service. Despite the shutdown, however, Microsoft assures us all that it's still in the business of developing energy solutions for cities with a wide-ranging list of partners. Hohm itself will continue to operate through the end of May 2012, at which point its users will be rendered Hohmless. [Thanks to everyone who sent this in]
Shocker! Free Android apps outnumber free iPhone apps
Good news for Android users who hate paying for stuff: according to new numbers from Netherlands-based mobile analytics group Distimo, there are now more free apps available for Google's mobile OS than the iPhone, at 134,342 to 121,845. There are a few things to consider here: first, when one adds free iPad-only apps, the total number of gratis iOS apps increases to a more competitive 132,239. And then there's Apple's sometimes rigorous vetting process, which has probably played a role in its numeric slippage -- after all, this report doesn't highlight things like legality, repetition, or the overall number of apps dedicated to making farting noises. Also, Apple has a lot more premium apps, giving it the overall lead at 333,124 to 206,143 -- but between Android's rapid growth and what the report terms iOS's relative stagnation, Distimo expects Google to take the top spot in five months' time, outnumbering iPhone and iPad apps combined -- a rough scenario for Cupertino to stomach, no doubt, but at least the company will still have Windows Phone to kick around a while longer. [Source link requires registration]
iOS and Android continue chipping away at mobile gaming market, consoles remain strong
Let's face it -- smartphones (namely, iOS and Android devices) are slowly chipping away at the portable gaming market. If you recall, Apple took a nice slice of the market-share pie -- and as you'll notice in the picture above, we're seeing the same trend this time around. According to data from Flurry and NPD Group, iOS and Android are earning a sizable chunk of the revenue in the portable gaming software sphere, with the Nintendo DS's dominant market share dropping from 70 percent in 2009 to just 57 percent in 2010 to accommodate the newcomers. We may be seeing the decrease in relative revenue because the PSP and DS are on the way out to make room for the NGP and 3DS -- however, this chart speaks only of the current-gen portables. But hey, it's easy for almost anyone to spend a single buck on a full-fledged game, right? Head past the break for some more videogame revenue stats, if you please.
Microsoft unites with former exec in building a 'smart city' in Portugal
If you want better cities, goes the theory herein, you'll have to start at their very foundations. Steve Lewis, ex-Microsoftie and current CEO of Living PlanIT, has a vision for how to make our cities smarter and more sustainable, and it starts literally at ground level, with the installation of smart sensors into buildings as they're being built. The appeal of his company's ideas has already attracted some tech luminaries as partners, Cisco being among them, and now Microsoft has also been signed up -- to provide the cloud framework required to keep all those sensors talking with its Azure platform. Paredes, a Portuguese municipality, will play host to one of the first such projects, eventually providing homes for nearly a quarter of a million people and costing a staggering €10 billion ($14.1b) to complete. To understand the synergistic benefits of having your life monitored by an omniscient Urban Operating System sentinel, skip past the break for a press release and explanatory video.
Millennial Media report has Apple with 56% of smartphone market, ad requests up big time
Millennial Media has a new report (out this morning) that they sent along, and it's got some interesting research, based on their advertising network, about Apple and its place in the smartphone market. As you can see above, Apple's still got the majority base of OS users in the smartphone market; while we've heard that Android has pulled ahead in sales, this research shows that Apple has a clear majority in terms of actual OS usage. Android did, however, see an increase in the number of devoted, single-platform developers. Currently, 31% of single-platform devs are working on Android (an increase of 2%) and 57% are creating apps for the iPhone. Games remain the number one app category on the network, while social networking apps are down and news and sports apps are up. Finally, Millennial is seeing a huge spike in ad requests. Apple ad requests jumped up 36% month-over-month, and iPad ad requests alone blew up 205% month-over-month in June. Both Android and RIM saw big ad request increases as well, suggesting that more developers are learning how to successfully use ads in their apps.
Financial Times: US antitrust regulators plan to investigate Apple's mobile advertising practices
There's not a lot of details on this at the moment, but the Financial Times is reporting that US antitrust regulators plan to investigate Apple's mobile advertising practices to see whether they unfairly restrict rivals like Google and Microsoft. As you'll recall, Apple recently revised its rules on outside advertisers and, specifically, their ability to collect analytics on ads for the iPhone, iPad and iPod touch, effectively cutting out Google's AdMob in the process -- something the company's CEO has publicly complained about. What's next? That's still not certain -- the Financial Times says that while US regulators have taken an interest, it's still not clear whether the FTC or the Department of Justice will handle the investigation going forward.
AdMob CEO responds to Apple's new advertising rules: 'not in the best interests of users or developers' (update: Greystripe responds)
We had a pretty good idea what Google and its AdMob division would think of Apple's new rules on outside advertising companies collecting analytics, but AdMob CEO Omar Hamoui has now spelled it out himself. In a post on the company's blog today, Hamoui says flat out that if the changes are enforced as written, they would "prohibit app developers from using AdMob and Google's advertising solutions on the iPhone." That, he says, would "not [be] in the best interests of users or developers," noting that "in the history of technology and innovation, it's clear that competition delivers the best outcome," and that "artificial barriers to competition hurt users and developers and, in the long run, stall technological progress." As for what Google and AdMob are going to do about it, Hamoui would only say that they're going to be "speaking to Apple to express our concerns about the impact of these terms." We've also reached out to Greystripe for comment -- which would also seem to be affected by the new rules -- but have yet to hear back. Update: We just got a statement from Adobe's partner Greystripe, which says Apple's new rules won't prevent it from operating on the iPhone and iPad. "We are pleased that Apple's new terms and conditions explicitly allow Greystripe, an independent ad network, to operate on the iPhone and iPad platforms. It confirms the value of 3rd party ad networks in enabling developers to earn great revenue with their applications." – Dane Holewinski, Director of Marketing for Greystripe
Flurry agrees to stop device data collection
Steve Jobs said a lot of interesting things on stage at the D8 conference last night (I'm surprised I haven't seen a t-shirt with "My sex life is pretty good" on it yet), but he did put one issue to rest. Third-party agencies like Flurry Analytics and others who use iPhone applications to track device traffic were in a tizzy over a recent change to the iPhone SDK's terms of service which disallowed them from sending out device identifier information without the actual user's knowledge. They all figured that Apple was making this change because Jobs and company had their own analytics plan coming, and they were unhappy at being cut out of the action. But not so, says Jobs -- he just doesn't want information going out without users' knowledge. In his talk last night, he blamed Flurry specifically for logging data from devices inside Apple's campus, and said that wasn't kosher. Maybe Apple will let Flurry do something like that in the future, he admitted, with the user's knowledge and approval, but not right now. And now Flurry has agreed to comply, says AppleInsider. While the company has been working on strengthening its privacy stance, the CEO agrees that Flurry will back off of sharing the data that Apple doesn't want them to share. Of course, Jobs' statements don't preclude the idea that Apple is looking at implementing its own analytics (he's denied working on phones and tablets at past interviews, and we all know how that worked out), but for now, Flurry is backing down.
Apple gains 19% share of portable gaming market, 5% of everything
Flurry's got lots of new data this week -- earlier, we heard that 44% of apps coming to the iPad are going to be games, and now they're saying that Apple is making huge headway into the gaming market overall. According to the latest numbers, the iPhone OS has nabbed 15% of the mobile game market away from bigger handhelds like the Nintendo DS and the PSP, and the iPhone itself has actually claimed 5% of the worldwide video game market. That's pretty astounding. In just a few years, the iPhone has picked up a sizeable amount of share in one of the biggest markets in the world, and Apple has done it all while actually selling the device as a smartphone. What's even more amazing is that Apple has done all of this without actually making a single game themselves (Update: Reader Sunny reminds me that they made one). Video game console manufacturers have long had to deal with the relationship between first-party and third-party games -- Nintendo, especially, has struggled with getting their third-party software up to snuff. For Apple, however, there is no first-party; they just open up the App Store and let the sales fly. Of course, that drum beating you hear in the distance is the iPad. While Apple has, again, focused on productivity and media rather than gaming, there's no question at all that a bigger touchscreen can, and will, create a whole new experience for gamers. The iPhone has come a long way in the past year and a half, but I'd expect the iPad to take an even bigger bite out of the game industry after all is said and done. [via iPhone Savior]
Apple tablet maybe starts showing up in app-tracking stats, kinda
It's sort of funny that this is the hardest evidence we have of an Apple tablet, but here we go: mobile app analytics company Flurry is saying that it's detected around 50 devices on Apple's Cupertino campus that have the "characteristics" of a tablet, running a new version of the iPhone OS numbered 3.2. How? Around 200 different apps with Flurry's tracking code were downloaded and used on these mystery devices -- mostly games, followed by entertainment and media apps -- and Flurry first noticed this new device in October, with numbers picking up in January. Unfortunately, Flurry hasn't said what these mysterious tablet characteristics are, so we don't have much to go on -- and without specifics like a bigger screen size or a faster processor we're skeptical. For all we know, this is just a new iPhone running a slightly tweaked build of OS 3.0 that supports a higher-resolution screen or something -- especially looking at that 3.2 version number, when everything else we've heard suggests the tablet will jump to 4.0. What's more, 200 apps in the grand scheme of things really isn't that many -- Flurry only tracks small percentage of the 100,000 apps in the App Store. We're not exactly willing to accept any detailed analysis based on a dataset that narrow, so let's just say that it's very likely that Apple's testing new devices running a new version of the iPhone OS and leave it at that until Wednesday, shall we?
Mysterious iPhone model found in app usage records?
O iPhone3,1, where art thou? Last time we spotted that signature, it was buried in lines of code as part of a beta OS 3.0 firmware build. Now according to data from analytics software inside iBART, the San Francisco-centric transportation app has been host to a new visitor with the aforementioned device identification number. As MacRumors points out, iPhone2,1 was originally spotted in October 2008 and later became the iPhone 3GS about eight months later. Not that it's necessarily the case Apple will keep to the same schedule -- nor should it come as a surprise that the company's maybe-kinda-sorta looking into a successor to its prized moneymaker -- but if you happen to be in the Bay Area and see someone quietly pulling out a sleek touchscreen, it might be in your best interest to make friends.
Microsoft unveils Hohm beta for overanalyzing your home energy usage
Since Google can't be the only multibillion-dollar technology company having all the home energy monitoring fun, Microsoft's jumping in with "Hohm" -- like a portmanteau of "Home" and "Ohm," get it? We're not entirely sure just how it works yet, but according to the company, using both user input / feedback and analytics licensed from the Lawrence Berkeley National Laboratory and the US Department of Energy, the program provides suggestions for energy conservation. However, it's the future uses we're more excited about -- eventually, you'll be able to upload energy usage data into the system automatically, provided you're getting voltage from one of the partner companies. First West Coast utilities to join up include Puget Sound Energy, Sacramento Municipal Utility District, Seattle City Light, and Xcel Energy, and nope, none of those overlap with PowerMeter's first enlistees. The sign-up page for the beta is now live, so hit up the read link if you want a chance to participate.[Via Yahoo! Tech]
Mobclix beefs up metrics, iPhone devs make money
Mobclix has been providing an impressive amount of usage information to iPhone developers for only about six months now, but have already made it into the 2008 TechCrunch 50, won SeedCamp 2008, and been recognized as a leading provider of metrics and analytics reporting. According to Mobclix, 75% of the applications in which the analytics are implemented have made the Top 100 Free App list. When TechCrunch reported on Mobclix shortly after they launched in September of 2008, it was noted that "more aggregate data would be welcome." Well, that wish has been granted. Mobclix announced a major upgrade to their analytics and yield optimization advertising system for iPhone (and other mobile) app developers today. For the end user, it may come across as a little scary. Beyond just standard usage statistics, developers can create unlimited metrics, gathering information on everything from favorite colors to what level you last conquered in their game. The data is all gathered anonymously, and your consent is required, so don't worry about Big Brother yet. The benefit to the average user of ad-supported iPhone applications is that highly targeted advertising may actually yield a connection between the user and a vendor in whom they'd actually be interested. Mobclix also provides an in-app comment system to directly connect users with developers, providing feedback which is exponentially more useful than App Store comments.
Widget Watch: Dashalytics 3.0
Google's Analytics service is a great (and free) tool for anyone who wants to track website visitor statistics. How many visits, who and where they're coming from, what OS and browser they're using, how long they stay - nearly the whole enchilada. To view your statistics in a place other than Google's site, Dashalytics from Rob Scriva is truly your best choice. With access to what seems to be all the stats Analytics has to offer, Dashalytics wraps everything up in a gorgeous UI that has received a wonderful update for this new v3 release. While the changelog states there are simply too many changes to list, I notice the widget itself feels snappier, especially when switching between viewing stats from multiple sites under the same Google Analytics account (i.e. - yes, you can view all sites registered on your account). Dashalytics is also smart in that it stores your login credentials in Keychain, making it easy to use multiple instances to track sites under multiple Google Analytics accounts.Provided as donationware, Dashalytics is a truly great choice for staying on top of what your visitors are up to. I highly recommend you drop Mr. Scriva a few bucks for his good work.
