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AT&T hikes TV Now prices by as much as $15 per month
Yes, AT&T is raising prices for its TV Now service for the second time this year -- and it's not a small hike. The telecom is notifying subscribers that the Plus tier will jump from $50 to $65 per month on November 19th, while the Max plan will leap from $70 to $80 per month at the same time. That makes the base service nearly twice as expensive as it was on launch in 2016, when it cost $35.
AT&T's telecoms chief is retiring amid industry upheaval
As the telecom industry is going through a seismic shift, the head of AT&T Communications is stepping down. John Donovan set his retirement date for October 1st and the company will name a successor soon.
Farewell DirecTV Now, hello AT&T TV Now
You'd be forgiven if you were befuddled by AT&T's range of streaming services. Between DirecTV Now, HBO Max, Watch TV and now AT&T TV, it's not always clear what service will meet your needs, or even which app you might need. The telecom thinks it can simplify things a bit... well, maybe. As part of summer trials for its satellite TV substitute AT&T TV, it's rebadging DirecTV Now as AT&T TV Now and folding service into the same AT&T TV app. You'll have just one place to go whether you're a cord-cutter looking for a lean TV package or just looking for an alternative to satellite.
