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Mozilla will mute auto-playing videos in Firefox
Mozilla announced today that its Firefox web browser will start automatically blocking auto-playing video and audio later this year. The feature will appear in the release of Firefox 66 for desktop and an update to Firefox for Android, both of which are scheduled to be released on March 19th.
Twitter is the latest to fill your feed with auto-playing video ads
Your Twitter feed is going to get even busier thanks to the microblogging service unlocking auto-playing video ads for advertisers. Starting today Video Website Cards are available to every ad-buyer. In limited beta tests (like the one embedded below; videos don't seem to work with embeds), Twitter has found them pretty successful, with a 200 percent higher clickthrough rate compared to the leading standard. So yeah, expect to see an awful lot more of these coming soon. Just wait until #brands start combining these with 280-character tweets. Suddenly, paying for Tweetbot doesn't seem like a horrible idea.