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Nike designer Tinker Hatfield makes the case for self-lacing shoes
Tinker Hatfield made people jump off their seat at a SXSW 2019 panel. Literally. The legendary Nike designer, who's behind the Air Max and most iconic Air Jordans, took off the sneakers he wore to the stage and gave them away to one lucky person in the crowd. Then, to top it all off, Hatfield put on a pair of yet-to-be-released Nike Reacts -- no big deal. But he didn't come to Austin just to hype up sneakerheads. During his session, Hatfield of course talked about the Nike Mag, HyperAdapt and Adapt BB, the three self-lacing shoes he has designed for the sportswear giant.