BayMcLaughlin

Latest

  • Puma wants to let you try its new Fi self-lacing shoes

    by 
    Richard Lai
    Richard Lai
    01.30.2019

    With the upcoming release of Nike's $350 Adapt BB, self-lacing shoes are set to become more commonplace, and Puma isn't about to let its rival take all the credit. After all, the German company showed off its own self-lacing sneaker, the Autodisc, back in 2015 -- around the same time as Nike's iconic (and ultra rare) Mag before it evolved into the HyperAdapt. The only problem was the Autodisc just wasn't practical enough to enter retail -- it was too expensive, too heavy and could have been more comfortable. But that's about to change with Puma's latest creation, the Fi (pronounced as "F-I" aka "Fit Intelligence").