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After Math: Love is in the AR
While most of us are still recovering from the frenzied orgy of capitalist affection that is Valentine's Day, companies from all over the industry continue to fly forth like arrows fired from Cupid's bow. Google announced it will be spreading some of its "computer love" to nearly half the US by year's end, while Activision isn't showing its now ex-employees any. Oh yeah, and Benedict Cumberbatch is Satan.
London theatre shines lasers at audiences to deter phone use
In a bid to stop audiences from distracting actors on stage, staff at a London theatre are shining lasers at audience members who won't turn off their smartphone. The Times reports that Jermyn Street Theatre, a small auditorium in the West End, adopted the practice after hearing reports of its success inside the Shanghai Grand Theatre and Beijing's National Centre for the Performing Arts in China.
Epic Games partners with 'Hobbit' effects company Weta for VR tech
Last year, Epic Games Chief Technology Officer Kim Libreri and Unreal Engine 4 General Manager Ray Davis visited some friends at Lord of the Rings effects studio Weta Digital in Wellington, New Zealand. They only wanted a tour of the studio, but along the way they ran into Weta's head of R&D, Alasdair Coull. He mentioned that he was messing around with Unreal Engine 4, Epic's game development platform. Fast-forward to March 2015: Epic Games and Weta are showing off a virtual reality demo featuring the greedy dragon, Smaug, swimming through mountains of gold in the second Hobbit film, voiced in all his baritone glory by actor Benedict Cumberbatch. Smaug speaks directly to the person in the headset -- Oculus Rift's Crescent Bay model -- and his daunting size is on full display; 500 feet of red-scaled, deep-speaking Smaug.